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Voice and Tone: An Integral Part of Your Email Marketing Strategy

Voice and tone determine what you say to customers, and how you say it.

How to Get More Traffic to Your Website

Knowing the essentials to improve your search rankings, also called search engine optimization (SEO), will go a long way toward making your web presence successful

5 Ways to Have a Positive Impact on Your Community

Here are some ideas for launching (or expanding) your own giving program.

Customer Retention Guide: How to Maintain a Strong Customer Base

Learn the key metrics for measuring customer retention and how to keep people coming back.

Is It Time to Add a Customer Loyalty Program?

Customers are more likely to shop at stores with loyalty programs. Do you have one?

How to Choose the Best Business Analytics Tools

As a business owner, you have to make critical decisions every day. It’s easier to make the right choice when you have the best information, right at your fingertips.

How to Use POS Reports & Analytics to Make Business Decisions

Using analytics tools can help you better understand your business and make informed decisions that get you closer to your goal.

How to Manage Stress: 9 Tips for Entrepreneurs

Entrepreneurship can be stressful. Here are a few ways to beat the feeling.

5 Signs You Should Raise Your Prices

Deciding on rates, and when to raise them, can be tricky- read these tips if you’re not sure when you start thinking about raising your rates.

Creating Facebook CTAs to Drive Your Business Goals

How to look beyond the “Like” and think strategically about the action you want your Facebook audience to take.

How to Define and Analyze Your Target Market

To best serve your customers, you have to know who they are. Here’s how to determine who your core group of customers is.

Generate More Sales with These Retail Marketing Strategies

Retail marketing is a crucial concept to understand and will help you drastically increase sales. Here are four strategies to implement when you first open a retail store.

How to Pick the Right Name for Your Business

Naming your business requires inspiration and a lot of research. Here are the steps to take and actionable tips when choosing a business name.

How to Create a Cash Flow Analysis That Unveils Opportunities

Understanding cash flow will improve the health of your business and make your life easier.

Here’s How to Create a Facebook Page for Your Business

Get a head start on creating a Facebook page for your business with these steps.

5 Ways to Be Resourceful and Save Money

Worried about cash flow? Here are a few ways to save money without cutting corners.

How to Use Our Free Invoice App Feature

Our free invoicing app makes it easy to send estimates, invoices and request deposits when you’re on the move.

How to Create a Sustainable Facebook Content Plan

Here’s how to kick off your content plan and maintain it with ease.

4 Steps for Launching Your Facebook Business Page

Here are four steps to create and execute your Facebook content plan with confidence.

Data Security 101: Why Small Businesses Should Worry About Data Breaches, Too

Research found that small businesses are less likely to recover from data breaches and cyber security attacks. Here’s what you need to know about data security.

How Often Should Your Business Publish on Facebook?

Here are some tips to help you decide how often to publish on your Facebook page.

How to Stay Healthy as a Small Business Owner

It can be hard to focus on your health while building your business. Here are some quick tips to keep you on the right track.

How to Pick Prices for Your Products

How much is too much for your products? How much is too little? Checkout these pricing strategies to figure out what is best for you business.

How to Manage Your Restaurant Back of House

Effectively managing front of house and back of house operations can help you manage restaurant costs. Here’s everything you need to know about BOH functions.

The Art of Balancing Regular and Walk-In Appointments

What walk-in policy are you implementing at your salon? Find out how to manage walk-in appointments and build client relationships.

Square's Hosted Checkout — Set Up an Online Payment Form Today

Square Checkout is a one stop e-commerce integration.

Keep Up with Technology to Make Your Small Business More Successful

If you are not staying up to date on the new trends in technology, your small business could suffer. Here are some essential tips to help keep your customers happy and your small business grow.

9 Facebook Marketing Tips for Your Small Business in 2019

Facebook has many tools to help small businesses grow, but where to start? Here are 9 tips for getting the most out of Facebook marketing for your small business.

How to Stage a Restaurant Soft Opening

Thinking about a test-run before the grand opening of your new restaurant? Here are a few things you should know.

How Small Businesses Can Use Social Media to Grow

Square partner, Buffer, shares how to grow your business using social media.

The 4 Musts and Mistakes of Email Marketing

Here’s some of the best practices to follow and mistakes to avoid in email marketing.

A Crash Course in Cash Flow Management

Solid cash flow management is key to keeping your business operating smoothly.

How to Update Your Business Plan

Are you making any major changes to your business this year? If so, it’s time to update your business plan.

What Is End-to-End Encryption and Why You Really Need It

In 2018, there were more than 600 data breaches in the U.S. that put customers’ information at risk. Employing end-to-end encryption (E2EE) can help protect you and your customers’ data.

Square Introduces Square Card for Businesses, Giving Sellers Real-Time Access to Funds

Now you can more easily manage cash flow with free, real-time access to your money.

How to Cook Up a Great Restaurant Floor Plan

The key to designing a restaurant floor plan is deliberate design.