Square Acquires GoParrot to Offer Advanced Capabilities for Restaurants
Square has acquired GoParrot, an all-in-one digital ordering and marketing platform for restaurants. GoParrot enables restaurants to connect more easily and directly with customers through powerful omnichannel software. As a long-time Square partner, GoParrot’s products already integrate with Square’s ecosystem of solutions.
With GoParrot, Square sellers can offer an exceptional customer experience with a customizable white-label app that merchants can design to be unique to their brand. Through the app, buyers can seamlessly place orders while also viewing top selling items and deal popups for enhanced personalization. Restaurants can also increase buyer retention by offering consumers an easy way to track loyalty rewards right from their mobile device.
In addition, GoParrot provides restaurants with advanced marketing software that offers multi-stage automated efforts for campaigns around abandoned carts, holidays, and more. Square sellers can also access in-depth marketing reports to view customer engagement and revenue growth.
GoParrot’s solutions are currently available in the US, Canada, Australia, and the UK.
Square helps sellers more easily run and grow their businesses with its integrated ecosystem of commerce solutions. Square offers purpose-built software to run complex restaurant, retail, and professional services operations, versatile e-commerce tools, embedded financial services and banking products, buy now, pay later functionality through Afterpay, staff management and payroll capabilities, and much more – all of which work together to save sellers time and effort. Millions of sellers across the globe trust Square to power their business and help them thrive in the economy. Square is part of Block, Inc. (NYSE: SQ), a global technology company with a focus on financial services. For more information, visit www.squareup.com.