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Why Businesses Should Embrace an Omnichannel Retail Strategy This Holiday Season

As consumers embrace multiple channels this holiday season, sellers need to meet their customers where they are with a clear omnichannel retail strategy.

How to Create a Coffee Shop Marketing Plan

Learn how to create a coffee shop marketing plan. Get started with a business plan, set marketing goals, and follow these coffee shop marketing strategies.

Why the Growth in BOPIS Will Continue to Accelerate (and How to Make the Shift Now)

Reasons why perfecting your buy-online-purchase-in-store process now can have both short- and long-term benefits, along with some suggestions for making a smooth transition.

How to Take and Source Photos for Your Website and Social Media

Refreshing your website and social media images is essential for your business. Here are tips on taking and sourcing good pictures for your website or social media.

The Hidden Cost of Cash

Modern payments and point-of-sale tools give business owners back their precious time and can help grow their business faster.

Shrinking Wallets - The Plight of Cash-Only Businesses

Square, reveals that the amount of cash Canadians are carrying in their wallets is shrinking - a major problem for the tens-of-thousands of local businesses that accept only bills and coins.

How to Offer Free Shipping Without Breaking the Bank

Pros and cons to help you decide if — and when — free shipping is right for your business.

How to Boost Facebook Posts to Drive Reach and Engagement

A beginner’s guide to Facebook Boost basics.

How to Design a Successful Coffee Shop Loyalty Program [5 Steps]

You can set yourself apart with great beans and superior service, but a loyalty program can help you convert occasional customers to your loyal regulars.

Omnichannel vs. Multichannel: What They Are and How They Differ

Learn how to create a strong customer experience using omnichannel and multichannel commerce.

How to Optimize Facebook Posts to Drive Engagement

Attention spans are getting shorter and shorter. Here’s how to engage your audience and hold their attention on Facebook.

5 Ways to Attract More Clients to Your Wedding Business

Whether you’re a caterer, florist, photographer or planner, you know that booking new clients is a year-round endeavour. Here are some tried and true ways to attract new clients.

How To Leverage Facebook Insights to Benefit Your Business

Facebook provides Insights to help you better understand your audience. Here’s how to transform those analytics into growth.

How to Get More Traffic to Your Website

Knowing the essentials to improve your search rankings, also called search engine optimization (SEO), will go a long way toward making your web presence successful

How to Start a Free Online Store from Your Square Account

If you’re already using Square and you’re looking to grow your business, it’s easy to reach more customers and increase sales with a free eCommerce website with Square Online.

Is It Time to Add a Customer Loyalty Program?

Customers are more likely to shop at stores with loyalty programs. Do you have one?

How to Choose the Best Business Analytics Tools

As a business owner, you have to make critical decisions every day. It’s easier to make the right choice when you have the best information, right at your fingertips.

How to Use POS Reports & Analytics to Make Business Decisions

Using analytics tools can help you better understand your business and make informed decisions that get you closer to your goal.

5 Signs You Should Raise Your Prices

Deciding on rates, and when to raise them, can be tricky- read these tips if you’re not sure when you start thinking about raising your rates.

Creating Facebook CTAs to Drive Your Business Goals

How to look beyond the “Like” and think strategically about the action you want your Facebook audience to take.

How to Define and Analyze Your Target Market

To best serve your customers, you have to know who they are. Here’s how to determine who your core group of customers is.

Generate More Sales with These Retail Marketing Strategies

Retail marketing is a crucial concept to understand and will help you drastically increase sales. Here are four strategies to implement when you first open a retail store.

5 Ways an eCommerce Website Can Improve Your Business

Most shoppers start the buying process with research online, so you’re missing out on sales if they can’t find your website.

Here’s How to Create a Facebook Page for Your Business

Get a head start on creating a Facebook page for your business with these steps.

The Key Benefits of Facebook for Your Business

Building a Facebook page for your business is a great way to engage with current and potential customers.

4 Steps for Launching Your Facebook Business Page

Here are four steps to create and execute your Facebook content plan with confidence.

How to Create a Sustainable Facebook Content Plan

Here’s how to kick off your content plan and maintain it with ease.

How to Manage Your Restaurant Back of House

Effectively managing front of house and back of house operations can help you manage restaurant costs. Here’s everything you need to know about BOH functions.

The Art of Balancing Regular and Walk-In Appointments

What walk-in policy are you implementing at your salon? Find out how to manage walk-in appointments and build client relationships.

Square's Hosted Checkout — Set Up an Online Payment Form Today

Square Checkout is a one stop e-commerce integration.

Keep Up with Technology to Make Your Small Business More Successful

If you are not staying up to date on the new trends in technology, your small business could suffer. Here are some essential tips to help keep your customers happy and your small business grow.

9 Facebook Marketing Tips for Your Small Business in 2019

Facebook has many tools to help small businesses grow, but where to start? Here are 9 tips for getting the most out of Facebook marketing for your small business.

How Small Businesses Can Use Social Media to Grow

Square partner, Buffer, shares how to grow your business using social media.

How to Update Your Business Plan

Are you making any major changes to your business this year? If so, it’s time to update your business plan.

How to Cook Up a Great Restaurant Floor Plan

The key to designing a restaurant floor plan is deliberate design.

5 Retail Trends You Should Know About in 2019

Thinking about your 2019 business goals? Checkout these trends as you plan.