Square and Visa Launch "Square Stops Here," a Hop-On Hop-Off Bus Tour Celebrating San Francisco Local Businesses Ahead of City’s Busy Weekend

Feb 05, 2026

Free, three-day bus tour highlights local businesses across San Francisco neighborhoods, with exclusive perks for Cash App Visa Card cardholders^

Square and Visa today announced the launch of “Square Stops Here,” a hop-on hop-off bus tour designed to support and spotlight San Francisco’s local businesses during one of the city’s biggest weekends of the year. The collaboration brings the best of Square and Visa to help local sellers reach new customers, boost sales and strengthen their visibility across some of the city’s most iconic neighborhoods.

Running Thursday, February 5th through Saturday, February 7th, access to the free bus tour experience invites residents and visitors to explore, shop, and eat their way through San Francisco’s most iconic neighborhoods, while directly supporting local entrepreneurs. Over the three-day program, the hop-on hop-off bus will make stops at 28 hand-picked businesses across San Francisco while cruising by several of the city’s most iconic landmarks – including the Golden Gate Bridge, the Painted Ladies, and other must-see sites. Riders will have the chance to explore diverse offerings – from artisanal cafes and boutique shops to unique restaurants and local services – all while enjoying the convenience of the bus tour and taking in the best of San Francisco’s beautiful scenery. Throughout the experience, riders will enjoy special game day-themed programming at each stop, exclusive access to special items, complimentary treats, and live entertainment.

As part of the activation, Cash App Visa Card cardholders will receive exclusive discounts at participating businesses, making it even easier – and more rewarding – to support local sellers throughout the weekend.^

“San Francisco’s economy is powered by local businesses, and this weekend brings an incredible opportunity to put them front and center,” said Lindsey Irvine, Head of Marketing at Square. “With ‘Square Stops Here,’ we’re inviting people to experience the city through the neighborhoods and entrepreneurs that give it character, while helping local sellers capture more foot traffic, visibility, and sales during a high-energy moment.”

A selection of the participating neighborhoods and businesses include:

  • North Beach
    • Specs’ Twelve Adler Museum Café; Pizza Pellegrini
  • Polk Gulch
    • Juniper Café; Cheese Plus; Bob’s Donuts; Polkcha
  • Inner Richmond
    • Pasta Supply Company
  • The Haight
    • Mellow Haight; Candy’s
  • The Mission
    • Bi-Rite Creamery + Market; Arizmendi Bakery; Hedge Coffee; Dolores Deluxe; Square’s Corner Store
  • Potrero Hill & Dogpatch
    • Collage
  • Hayes Valley
    • Papito Hayes; Wise Sons; Hayz Dogs

“Supporting small businesses means giving them the tools, visibility, and confidence to thrive during moments when the whole city comes alive,” said Kirk Stuart, Head of North America Enablers, Merchants & Fintechs at Visa. “This collaboration with Square helps local sellers reach more customers, drive more sales, and fully participate in the economic energy of the weekend. We’re proud to make it easier – and more rewarding – for fans and visitors to discover and uplift San Francisco’s incredible small business community.”

How to Participate
The hop-on hop-off bus will operate Thursday, February 5th through Saturday, February 7th. Visitors can board at 412 Hayes Street and enjoy unlimited hop-on hop-off access to participating businesses.

For more information about the “Square Stops Here” tour, including a full list of participating businesses and pickup locations, visit squarestopshere.com.

About Square
Square helps businesses turn transactions into connections and businesses into neighborhood favorites.

In 2009, Square started with a simple invention – the first mobile card reader, which changed how the entire financial system thinks about small businesses. Square has since grown into a global business platform helping millions of sellers of all sizes participate and thrive in their communities.

Whether independently run or a global chain, Square understands that sellers succeed when they have the freedom to focus on the experiences that keep customers coming back. From point of sale and payments to online commerce, staff management, cash flow tools, and more, Square brings together the tools sellers need to run and grow on one intelligent platform. For more information, visit squareup.com.

About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

^Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See cash.app for more details.