Square Announces Apple Pay Reader

Jun 08, 2015

SAN FRANCISCO, June 8, 2015 -Today at the Apple Worldwide Developers Conference, Square announced its most powerful card reader yet: a wireless reader that enables any business with a tablet or smartphone to accept Apple Pay and contactless payments, as well as EMV chip cards. Square is offering 250,000 of these readers free as part of its continued commitment to give local businesses access to the smartest technology through secure and simple hardware. The new reader is also available for pre-order in the U.S. for $49 (with a $49 card processing credit).

“Apple Pay created an easy, fast, and secure payment experience for customers,” said Jesse Dorogusker, head of Hardware at Square. “We want to make it easy for every type and size of business to accept Apple Pay with our latest Square Reader, the most powerful and affordable contactless and EMV reader on the market.”

Until today, local businesses’ only options for accepting contactless payments set them back hundreds of dollars, overwhelmed their countertops with bulky hardware, and required stringent, binding contracts. The new Square Reader comes ready out of the box, connects with Square Stand or wirelessly with a mobile device, and pairs seamlessly with Square’s free point-of-sale app. Local sellers — from brick-and-mortar chains like Blue Bottle Coffee to mobile businesses like Señor Sisig — can easily use the lightweight, compact, and wireless reader as part of their countertop point of sale, or slip it in their pocket to accept contactless and EMV payments on the go.

Interested sellers can visit square.com/apple-pay to pre-order the new Square Reader. Square will begin shipping the reader in fall 2015.

A digital press kit is available at square.com/apple-pay/press.

For more information on Apple Pay visit apple.com/apple-pay.

About Square, Inc.
Square creates technology that helps sellers of all sizes unlock the value of every sale. Square's register service is a full point-of-sale with tools for every part of running a business, from accepting credit cards and tracking inventory, to real-time analytics and invoicing. Square also offers sellers financial and marketing services, including small business financing and powerful customer engagement tools. Businesses and individuals use Square Cash, the easiest way to send and receive money, as well as Caviar, a food delivery service for high-quality restaurants. Founded in 2009 and headquartered in San Francisco, Square is available globally with offices in the United States, Canada, Japan, and Australia.