On-demand

The Future of Beauty 2025: What Clients Want and How to Stay Ahead

About the event

Client expectations are evolving. Is your beauty business ready?

In our latest report, more than 4,000 consumers shared how the industry is changing in 2025. From tech-powered tools to smarter loyalty programs, innovation is no longer optional — it’s essential.

Join Square and a panel of beauty leaders as they explore the top trends shaping the future of beauty. Learn how innovative businesses are adapting to grow, stay ahead, and build stronger client connections.

What you’ll learn

  • How to expand revenue through memberships, services, and retail (plus a demo)

  • What clients expect from your checkout experience (hint: it’s not cash)

  • How to build loyalty beyond points and drive repeat bookings with personalization, automation, and smart marketing via email and SMS

  • Why beauty pros are embracing AI, text, and automation to save time and meet the demand for digital convenience

On-demand

Your desk

Phone

This event is intended for educational purposes only and does not constitute legal, financial, or tax advice. For specific advice applicable to your business, please contact a professional. By signing up to attend this event, you acknowledge that you may also receive promotional emails from Square.


Speakers

Camila Nogueira
Co-owner of Barbearia

Hilary Laskey
Owner of Onyx Salon

Greg Fitzgerald
Product Marketing Lead,
Beauty & Services, Square