2022
Black Friday —
Cyber Monday
Results

The results are in on Black Friday and Cyber Monday. Square data reveals that the retail landscape is seeing increased holiday staffing to accommodate shoppers and popularity of ‘Buy, Now, Pay, Later’ (BNPL) methods such as Afterpay.

Purchasing Power

Holiday shopping shows no signs of slowing down, with nearly 80% of consumers
intending to spend the same if not more compared to last year.

61M

transactions made through Square and Afterpay sellers

Peak

minute for shopping occurred on
Monday, November 28 at 11:15 am ET

“The Black Friday and Cyber Monday weekend kicks off the biggest shopping season for businesses — but it’s only the beginning.”

— Alyssa Henry, Head of Square

Cities with the largest volume of sales

1 — New York & Brooklyn

2 — London

3 — Los Angeles

4 — San Francisco

5 — Chicago

6 — Toronto

Buy Now, Pay Later (BNPL)

Americans gravitated toward BNPL methods such as Afterpay during
the gift-giving period, seeking flexible payment options.

120%

increase in BNPL purchases through Afterpay,
compared to pre-holiday

Shoppers leveraged BNPL methods to help them manage their finances this holiday season.

Staffing up

Businesses continue to prepare for the rest of the shopping season
as consumers turn out in droves to take advantage of sales and
support businesses.

3.8M

total number of hours worked
across all employees over the
weekend

260K+

total number of employees
who worked over the weekend,
up 19% from last year

14h

number of hours the average
employee worked over the weekend

Dive into discounts

Businesses aimed to attract customers and drive sales by
offering discounts.

21%

average discount

Gift cards continue to be a top-selling item during the holidays,
most popular particularly in food and beverage, beauty and
personal care, and healthcare and fitness.

245K+

physical and eGift cards purchased

Fastest-growing Afterpay item categories:

1 — Food and Beverage: 251%

2 — Hardware: 128%

3 — Travel and Experiences: 57%

4 — Automotive: 32%

5 — Footwear: 16%

1 — PS5: 142%

2 — Gift cards: 30%

3 — Toys: 40%

4 — Nintendo Switch: 132%

5 — Xbox: 100%

1 — Beauty advent calendars

2 — Fluffy slides

3 — Perfume

4 — Sneakers

5 — Tracksuits

Want to know even more?

Read the press release ->

Methodology:
All data presented are unaudited and subject to adjustment.

Black Friday and Cyber Monday: Square and Afterpay analyzed millions of global transactions across all seller industries from November 24, 11:00 UTC to November 28, 23:59 UTC. All monetary metrics are displayed in USD.

Pre-Holiday Afterpay Growth: Square and Afterpay compared the number of transactions using Afterpay between October 1, 2022 - October 7, 2022 and November 21, 2022 - November 27, 2022.

2022 Black Friday — Cyber Monday Results