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Abandoned Cart Emails for Square Online

Note: Using abandoned cart emails requires an upgrade on your Square Online site.

From time to time, customers don’t finish purchasing the items they’ve placed in their carts for any number of reasons, and that can mean a lost sale for you. With the abandoned cart feature in Square Online, you can give those carts a second chance with abandoned cart emails.

Enable Abandoned Cart Emails

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To enable abandoned cart emails:

1. In your Square Online Overview page, go to Communications > Abandoned Carts.
2. Select Enable.

You can then select one of the time periods below to wait before sending abandoned cart emails:

  • 20 minutes

  • 1 hour

  • 24 hours

  • 2 days

Note: Emails will be sent when a cart is abandoned from this point on. Any carts abandoned prior to enabling this feature will not trigger an email.

If items in the cart sell out by the time the customer returns to their cart, the cart will not display those items, but will display a message stating that something in the cart has changed. The same is true if the price of an item in their cart changes.

Abandoned Cart Reporting

You can also view reporting about abandoned carts by going to your Square Online Overview page > Reports > Abandoned Carts. Learn more about Square Online reports.

Customize Your Abandoned Cart Emails

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The email your customers receive contains the following:

  • A Complete Order button that navigates back to their cart in your online store.

  • Your store name and contact info in the email's footer.

  • Each item’s info, including image, quantity and description.

You can add more information to these emails and send yourself a preview from your Square Online Overview page in Communications > Email & Text Alerts. Learn more about customizing store emails in Square Online.

Disable Abandoned Cart Emails

If you no longer want to manage abandoned carts:

1. In your Square Online Overview page, go to Communications > Abandoned Carts.
2. Select Disable.

Going forward, abandoned cart emails will no longer be sent.

Note: If there are emails queued up to be sent, disabling abandoned cart emails will cancel them.

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