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Abandoned Cart Emails for Square Online

Note: Using abandoned cart emails requires an upgrade on your Square Online site.

From time to time, customers may not finish purchasing the items they’ve placed in their carts for any number of reasons, which can mean a lost sale for you. With the abandoned cart feature in Square Online, you can give those carts a second chance by sending friendly reminder emails to those customers about their items, prompting them to complete their purchases.

Enable Abandoned Cart Emails

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To enable abandoned cart emails:

  1. From your Square Online Overview page, go to Communications > Abandoned Carts.

  2. Select Enable.

  3. Choose how much time to wait before automatically sending abandoned cart emails. Options include 20 minutes, one hour, 24 hours and two days.

Note: Emails will be sent when a cart is abandoned from this point on. Any carts abandoned prior to enabling this feature will not trigger an email.

If items in the cart sell out by the time the customer returns to their cart, the cart will not display those items but will display a message stating that something in the cart has changed. The same is true if the price of an item in their cart changes.

Customise Your Abandoned Cart Emails

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The email your customers receive contains the following:

  • A button that navigates back to their cart in your online store.

  • Item information including image, quantity and description.

  • Your store name and contact information in the email’s footer.

You can add more information to these emails and send yourself a preview from your Square Online Overview page in Communications > Email & Text Alerts. Learn more about customising store emails in Square Online.

Disable Abandoned Cart Emails

If you no longer want to manage abandoned carts:

  1. From your Square Online Overview page, go to Communications > Abandoned Carts.

  2. Select Disable.

Going forward, abandoned cart emails will no longer be sent. If there are emails queued up to be sent, disabling abandoned cart emails will cancel them.

Abandoned Cart Reporting

You can view reporting about abandoned carts by going to your Square Online Overview page > Reports > Abandoned Carts. Learn more about Square Online reports.

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