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Create Links in Square Online

There are several destinations and styles of links you can add to your website in the Square Online site editor.

You can also set up a special kind of link known as an anchor link that will take you to a specific section on your webpage. Learn more about how to create anchor links in Square Online.

Destinations You Can Link To

The following destinations are available when creating links with text, images, buttons, and your navigation menu.

Link destination options

  • Standard page: Link to an existing page on your website. Learn more about how to add a new page to your site.
  • Category page: Link to a site category. Learn more about customizing your category pages.
  • Item page: Link to a site item. Learn more about customizing your item pages.
  • Shop All or Order Online: Link to your site’s ordering page. Learn more about adding an ordering page to your website.
  • Story page: Link to your blog-style Stories.
  • External link: Link to a different website or URL.
  • Phone link: Link to a phone number that users on mobile can tap to call.
  • Email link: Link to an email address that users can select to open their email app and send a message.
  • File link: Link to a file that your site visitors can view or download. Learn more about how to display PDF documents on your website.
  • Gift Cards: Link to your Square eGift cards account so you can allow customers to purchase eGift Cards from your website.
  • Appointments: Link to an online scheduler that works with Square Appointments to allow customers to book right on your Square Online site. Learn more about how to set up online bookings with Square Appointments.

Create Text Links

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You can create a link using any text you add to your page. First, highlight the text you want to link on your site, then select the link icon in the editing panel. This will open the link popup window where you can select your link destination. Choose an option from the menu, and use the fields below to complete the link setup. Select Save when finished.

Create Image Links

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You can also add links to images. First, select the image you want to link, then select the Add link button in the editing panel to open the link popup window. Set up your link destination and select Save when finished.

Create Button Links

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Many sections offer an action button that you can add a link to. First, select the button on your site, then select the Add link button in the editing panel to access the link popup window. Set up your link destination and select Save when finished.

Create Navigation Menu Links

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To add a new link to your site's navigation menu, select either your website header or website footer section. Then, expand the Navigation option and select the button to open the link destination options.

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After you select a link destination, you’ll see your new navigation link appear in the links list in the editing panel. If you want to change the order navigation links appear in, select and drag the navigation link in the editing panel to a new position. Learn more about how to create pages and navigation in Square Online for more information on navigation links.

Note: You can add a link to your navigation menu for any of the link destinations previously listed except Phone and Email.