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Create Links in Square Online

There are several destinations and styles of links you can add to your website in the Square Online site editor.

You can also set up a special kind of link known as an anchor link that will take you to a specific section on your site’s page. Learn more about how to create anchor links in Square Online.

Destinations You Can Link To

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The following destinations are available when creating links with text, images, buttons and your site’s navigation menu.

Link destination options

  • Standard page: Link to an existing page on your website. Learn more about how to add a new page to your site.
  • Category page: Link to a site category. Learn more about customising your category pages.
  • Item page: Link to a site item. Learn more about customizing your item pages.
  • Shop All or Order Online: Link to your site’s ordering page. Learn more about adding a single ordering page to your website.
  • Story page: Link to your blog-style Stories.
  • External link: Link to a different website or URL.
  • Phone link: Link to a phone number that users on mobile can tap to call.
  • Email link: Link to an email address that users can select to open their email app and send a message.
  • File link: Link to a file that your site visitors can view or download. Learn more about how to display PDF documents on your website.
  • Gift Cards: Link to your Square eGift cards account so you can allow customers to purchase eGift Cards from your website.
  • Appointments: Link to an online scheduler that works with Square Appointments to allow customers to book right on your Square Online site. Learn more about how to set up online bookings with Square Appointments.

Create Text Links

You can create a link using any text that you add to your page in Square Online. First, highlight the text you want to link in the Square Online site editor, then select the link icon in the editing panel.

This will open the link pop-up window where you can select your link destination. Choose an option from the menu, and use the fields below to complete the link setup. Select Save when finished.

Create Image Links

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You can also add a link to an image. Go to the Square Online site editor and select the image you want to link. Select the Add link button in the editing panel to open the link pop-up window. Set up your link destination and select Save when finished.

Learn more about adding images to your Square Online site.

Create Button Links

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Many sections offer an action button that you can add a link to. To do so, go to the Square Online site editor and select the button on your site. Select the Add link button in the editing panel to access the link pop-up window. Set up your link destination and select Save when finished.

Create Navigation Menu Links

To add a new link to your site’s navigation menu, go to your Square Online site editor and select the Header section on your site. Then select Navigation > Navigation links in the editing panel. Select Add navigation link to open the link destination options in a pop-up window.

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After you select a link destination, you’ll see your new navigation link appear in the links list in the editing panel. If you want to change the order navigation links appear in, select and drag the navigation link in the editing panel to a new position.

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Learn more about how to create pages and navigation in Square Online.

Note: You can add a link to your navigation menu for any of the link destinations previously listed except Phone and Email.

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