Town Square

6 Ways to Elevate Your Gift Card Marketing

Gift cards have had a massive rise in popularity. Find out how your business can benefit with our six ways to elevate your gift card marketing.

How to Market Your Small Business on a Budget

Small business owners need their budgets to stretch as far as possible. Here are some tips to make it happen without breaking the bank.

Tactics to Revolutionise Your Salon Marketing Strategy

Your salon’s first impression starts with your marketing efforts. Here’s how to create an effective salon marketing strategy

Tips for Running a Micro-Influencer Campaign

As a small business, you probably don’t have money to throw at celebrities. But micro-influencers are often more efficient. We’ll show you the benefits.

8 Ways to Drastically Improve Your Email Marketing Subject Lines

The subject line is arguably the most important element of a marketing email. Learn how to improve email open rates with more powerful subject lines.

4 Super-Easy Content Marketing Ideas

Need to power up your content marketing program? Here’s four tips to market your business and increase sales. They’re easy, effective, tried and tested.

Top Tips for your Festive Marketing Email Campaign: 6 Questions to Ask Yourself Before Pressing Send

Emailing your customers can be one of the most effective forms of holiday marketing…if you do it right. Here’s are six questions to ask before you send.

Your Christmas Sales Preparation Checklist

Our tips for getting the most of your business the Christmas.

Checklist to Get Your Retail Business Ready for Christmas

Check out this helpful holiday-readiness checklist for your retail business. Great tools, tips, and ideas to help prepare your store for the holidays.

Cheap & Creative Holiday Marketing Ideas for Your Business

Use these cheap holiday marketing ideas to promote your business this season, even on a budget.

3 Easy Ways to Improve Customer Loyalty Retention

Upgrade the way you earn and keep a loyal base of customers with these three easy steps to improve your customer loyalty retention.

8 Things That Annoy Customers About Business Websites

A guide to the dos and don’ts of building and maintaining your business website.

How to Drive Sales to Your Website

Proven strategies for getting more people to your website—and then getting them to buy things.

How to Use Social Media to Market Your Online Store

If you harness its power right, social media can be used to promote your online store. Here’s some expert advice to get you started.

Why You Should Ditch Your Receipt Printer and Go Paperless

Paper receipts can be a pain for businesses and customers alike. And the environmental impact of receipts is not small, either.

Customer Loyalty: 4 Best Practices That Drive Results

Keep your regulars coming back, and win over new ones, with these five easy ways to build customer loyalty for your small business.

Measuring Your Email Marketing: What’s a Good Open Rate?

Learn how to measure your email marketing campaigns and unlock new potential by improving your email open rate. Get top email marketing tips from Square.

Why the ‘January Slump’ Can Actually Be Good for Business

Feeling the January slump? The post-holidays lull is actually a great opportunity to set yourself up for success this year. Here are a few areas to focus on.