Welcome to the

Partner Marketing Resource Hub

Find everything you need to co-market and sell with Square. Whether you're promoting your app integration or referring
clients to Square, we have the tools to help you succeed – from messaging guides to marketing templates and more.

Messaging guidance

Logos & assets

Promote your app

Refer to Square

Define your audience and messaging.

Before launching a campaign, clearly define your audience, messaging, and calls-to action (CTAs). use our guides to craft compelling content that aligns with your brand and highlights your Square partnership.

1. Define your audience

Identify who you’re targeting and tailor your messaging to their needs and journey.

2. Incorporate Square value statements

Adapt pre-written statements to communicate Square’s value and the benefits of our partnership.

3. Use Square terms correctly

Ensure brand consistency by referencing our glossary of approved terms.

Review Square branded terms

4. Tailor your calls to action (CTAs)

Align calls-to-action with different stages of the customer journey to drive engagement.

5. Create a landing page

Drive traffic and conversions by centralizing your campaign efforts on a dedicated landing page.

View landing page guidance

Access required

Short on time? Download a ready-to-use email template to get started quickly.

View templates

Logos, brand assets and photography

Enhance your marketing materials with Square-approved assets. Whether you’re building an email campaign, social media post, or landing page, find everything you need in the Square Asset Library.

Square logo and wordmark

Download official logo files for co-branded marketing materials.

Download assets

Access required

Create a logo lockup

Showcase your partnership with Square by creating a logo lockup.

Access required

Square-approved photography

Complement your marketing materials with high-quality Square photography.

Browse approved photography

Access required

Promotional banners

Use pre-made banners to promote your Square integration or referral campaign.

Download a banner

Access required

Social media assets

Amplify your reach with pre-made social media assets and customizable templates.

View social media assets

Access Required

Square App Marketplace Badges

Add an official Square badge to your website or emails to drive traffic to your app listing.

Download a badge

View Account Setup Instructions
To download Square logos, photography, and marketing assets, you must have an active partnership account for the Square Asset Library. If you don’t have access yet, follow these steps:
1. Go to the Square Asset Library: https://square.orangelogic.com
2. New users
  - Click Sign up to create a new account
  - Under User Type select “Partnership”
  - Fill in the form and accept terms
  - Click Register
3. Returning users
  Enter your credentials and log in as an external partner. Access relevant content within the Partnerships Toolkit section.
4. Browse and download logo or image assets
5. Follow Square Brand Guidelines
  All materials must follow our brand guidelines. Photography cannot be used in video or broadcast.

Promote your integration with Square

Leverage best practices, templates, and checklists to maximize visibility and engagement for your Square integration.

The Square App Marketplace Listing Guide

Craft a compelling and accurate app listing in the Square App Marketplace.

View the guide

Pre-launch checklist

Ensure your integration is set up for success a streamlined user experience and referral tracking.

Promote your App Guide

Step-by-step guidance to promote your Square integration effectively.

Access required

Square App Marketplace badges

Add an official Square badge to your website and emails to drive traffic to your app listing.

Download a badge

Access Required

Share an update on social media

Post a one-time announcement at launch to educate your audience about your integration with Square.

Download social media assets

Access required

Email customers about your new integration

Download and customize an email template to communicate the value of your new Square integration.

Access email templates

Refer clients to Square

Grow your business by referring clients to Square. Use these resources to optimize your referral efforts.

Access required

COMING SOON

Square Referral Partner Guidebook

Learn everything you need to know, say, and do when referring prospective customers to Square.

Access required

Marketing assets

Download email templates, banners, and images to support your referral campaigns.

View assets

Referral link setup

Ensure your referrals are tracked correctly by using unique referral links provided by Square or created using our step-by-step guide.

Partner with Square

If you’re not a Square partner yet, join our growing ecosystem. Reach more sellers and help them confidently and securely accept more payments.

Visual Rank	Audience	CTA	Directs seller to…
Primary CTA	Your customers already using Square, but don’t yet know about the partnership or integration.	“Connect your Square account”	The seller is directed straight to the oAuth process to connect their account.
Secondary CTA	Your customers considering Square and/or business owners that are neither your customers, nor Square sellers (yet!)	“New to Square? Get started free!”	The seller is directed to a Square signup page using the partners unique cookied referral link.
Tertiary CTA	Square sellers considering your app or business owners that are neither your customers, nor Square sellers (yet!)	“New to [partner]? Sign up”	Seller is directed to your signup flow, and then immediately prompted to connect their Square account, if possible.

Logo Lockup Guidance
1. Always use three times the small inner Square of our jewel with a dividing line place equally between both logos. When the partner logo is shorter in height, add one small inner square of our jewel above and below to determine the height of the dividing line. Always center both logos horizontally.
2. When the partner logo is taller in height, use the partner logo’s height to determine the height of the dividing line. Always center both logos horizontally. The weight of the dividing line shoudl always be thinner than the descender of the letter q in the wordmark, about one-fifth of its weight.
3. Never use other visual methods of combining the two logos (such as a “+” between them.
4. When presented from a partner’s site, the partner logo goes on the left.

Partner Marketing Resource Hub

Messaging guidance

Logos & assets

Promote your app

Refer to Square

Define your audience and messaging.

1. Define your audience

2. Incorporate Square value statements

3. Use Square terms correctly

4. Tailor your calls to action (CTAs)

5. Create a landing page

Short on time? Download a ready-to-use email template to get started quickly.

Logos, brand assets and photography

Square logo and wordmark

Create a logo lockup

Square-approved photography

Promotional banners

Social media assets

Square App Marketplace Badges

Create an account to download from the Square Asset Library.

View Account Setup Instructions

Promote your integration with Square

The Square App Marketplace Listing Guide

Pre-launch checklist

Promote your App Guide

Square App Marketplace badges

Share an update on social media

Email customers about your new integration

Refer clients to Square

Square Referral Partner Guidebook

Marketing assets

Referral link setup

Partner with Square

Define your audience

Tailor your call to action (CTAs)

Create a partnerships logo lockup

Run through the pre-launch checklist

1. Get your support channels ready

2. Prepare the links for all your calls to action (CTAs).

3. Review your Square App Marketplace listing.

4. Discount codes for your customers.

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