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Le moment est-il venu d’ajouter un programme de fidélisation de la clientèle?

Prêt à propulser votre entreprise au niveau supérieur? Considérez l’ajout d’un programme de fidélisation. Un programme de fidélisation des…

5 Signs You Should Raise Your Rates

Whether you’re just starting out or you’ve been running your own business for a long time, there’s no question that rates can be a tricky…

How to Define and Analyze Your Target Market

What is a target market Another way to describe your core customer base is your target market. These are the people you think are the…

Générer davantage de ventes grâce à ces stratégies de marketing au détail

Alors, que vous commenciez dans l’industrie ou que vous souhaitiez simplement actualiser votre plan de marketing, voici quatre stratégies…

Break-Even Analysis 101: How to Calculate BEP and Apply It to Your Business

Central to the break-even analysis is the concept of the break-even point (BEP). What is the break-even point for a business? A…

How to Sell Products Online with eCommerce Marketing

It’s not enough to create strong products if your target audience cannot find them. To turn a profit quickly, you need an eCommerce website…

5 Ways an eCommerce Website Can Improve Your Business

Your business may have started at farmers markets, pop-up events, or even with a brick-and-mortar store, but you need an eCommerce website…

How to Create a Sustainable Facebook Content Plan

“Content is king.” You’ve heard it many times before — it’s straight from the mouth of Bill Gates. So, you know your Facebook Business…

4 Steps for Launching Your Facebook Business Page

There are over 1.3 billion people on Facebook, so it’s a place where your business should have a presence. But building a Facebook page for…

How to Pick Prices for Your Products

When you’re a small business owner, establishing your pricing strategy is one of the most critical decisions you’ll make. It directly…

The Art of Balancing Regular and Walk-In Appointments

Long wait times frustrate new customers, often making them turn to one of your competitors down the road. Yet minimizing your appointment…

Square's Hosted Checkout — Set Up an Online Payment Form Today

If you’re a merchant who employs an omnichannel selling strategy, your e-commerce site is a crucial part of your business. Recently, Square…

Keep Up with Technology to Make Your Small Business More Successful in 2019

Staying on top of new tools and technologies — and new ways people are using those technologies — can quickly become all-consuming as a…

9 Facebook Marketing Tips for Your Small Business in 2019

Moving into the new year means rethinking your current marketing tactics, and updating your marketing strategy. What is the most effective…

How Small Businesses Can Use Social Media to Grow

There are seemingly endless opportunities for small businesses and entrepreneurs to connect with customers, grow brand awareness, and drive…

How to Update Your Business Plan

Have you settled into 2019? By now you’ve set some goals for the year, but have you updated your business plan? Now is the perfect time to…

5 Retail Trends You Should Know About in 2019

To run a successful retail business, you have to stay nimble, keep up with advancements in technology, and make sure you’re in tune with…

4 Technology Solutions Your Small Business Needs

Every small business began with a simple idea. With the right passion, funds, commitment and amount of luck, that idea is able to turn into…