Please update your browser.
Download the latest version of a supported browser below to get the most out of this website:
Square Marketing Stay at the top of your customers’ inbox
Build professional campaigns in minutes
Start with prebuilt campaign templates
Choose from a variety of predesigned templates for promotions, announcements, events and holidays.
Customize your emails
Add images, buttons and text blocks with just a few clicks. Built-in AI tools can help with writing, too.
Add your branding
Automatically pull in your logo, colours and other brand elements for consistent branding on every campaign.
Run your campaigns automatically
Target the right audience
Smart segmentation considers several factors to help you reach the right audience for each campaign.
Welcome new customers
Introduce your business to new customers when they subscribe or make their first purchase.
Send abandoned cart reminders
Bring lapsed customers back to your online store with a simple reminder or exclusive offer.
Celebrate birthdays and anniversaries
Send special offers to celebrate your customers’ birthdays or anniversary with your business.
Follow up after purchases
Stay connected after a sale to highlight related products, share an offer or get feedback.
Collect Google Reviews
Automatically request Google Reviews after a customer visits to help build your brand online.
“I send promotions once every two weeks to about 800 customers—it’s a great way to get people in the store. Customers have been so appreciative!”
Emily Osterberg Baking Betty’s
See the boost on your bottom line
Track the results of each campaign
See open rates, clicks and other customer engagement metrics on each campaign.
View coupon redemption
Track how many times a coupon was redeemed at your Square Point of Sale or online store.
Measure the impact on revenue
Get a clear picture of how much revenue each campaign generates to improve marketing efforts.
“We have about 20,000 people on our email list. When we send out an email, we directly see the impact it has, which has been really amazing.”
Elana Cohen Liv Breads
Grow faster with everything working together
Send targeted campaigns to your most loyal customers.
Promote eGift card sales in the emails you send around holidays.
Send more traffic to your online store from every campaign.
Keep your customer contacts in sync—no importing or exporting needed.
Square Marketing grows with your business
Have more than 2,000 customer contacts?
FAQ
How does Square support compliance with Canadian privacy and anti-spam laws?
Your buyers must opt in by ticking a box to receive your email marketing campaigns. Their consent ends after twelve months if they haven’t received a campaign, and an unsubscribe link is included in every marketing email.
How much does Square Marketing cost?
Your monthly cost for Square Marketing depends on the number of customer contacts you have, as follows:
0–500 customer contacts: $20 per month
501–1,000 customer contacts: $30 per month
1,001–2,000 customer contacts: $45 per month
See the full breakdown here.
How do I set up automated campaigns?
With just a simple one-time setup, you can set specific triggers for your campaigns to run automatically—all from Square Dashboard. You can create fully custom campaigns from scratch or start with a prebuilt campaign for whatever your business goal. Prebuilt campaigns include templates for welcoming new customers, sending birthday offers, reengaging lapsed customers, sending abandoned cart reminders, requesting Google Reviews and more.
How do I see if my campaigns are working?
In Square Dashboard, you can view reporting to measure the results of each campaign—including open rates, clickthrough rates, revenue and other customer engagement metrics. You can also see how many coupons were redeemed at your Square Point of Sale or Square Online store.
How does email marketing connect to my other Square tools?
Your customer directory automatically syncs, so you can easily create targeted campaigns using the customer data you already collect at your Square Point of Sale and Square Online store. You can promote eGift cards, loyalty programs and special offers directly in your emails, and track results—like coupon redemptions and revenue—right from Square Dashboard. Everything works together to help you engage your audience and grow your business without extra setup or manual importing.
Can I import existing contact lists?
Yes. If you’re switching over to Square, you can import existing contact lists into your customer directory if you’ve already received consent.
How do I grow my contact list?
You can grow your contact list with every sale. Customers can enter their email address at your Square Point of Sale to subscribe to your email marketing campaigns, or via your website. You can also share a link via QR code or social media to encourage customers to sign up to receive your emails.
Kick off your first campaign
Stay up-to-date with the latest releases from Square
Nice to meet you
We think businesses are as unique as the people who run them. Get individualized content on the topics you care about most by telling us a little more about yourself.