Building strength, spirit and business. How The BLOW
uses Square.

Scale with strategic tools that connect every side of your business.

Read the complete story of how Square solutions helped The BLOW create seamless experiences and empower their clients.

“A space where women can come together and lift each other up.”

The BLOW locations offer Blow Drys and Dry Style services for professional women in convenient business districts. It began with a salon in Melbourne, and — with a growing partnership with Sephora — is now expanding to more communities. And while The BLOW is part of the beauty industry, it’s also a place devoted to internal transformations, founder Phoebe Simmonds says.

“What we’re more interested in is how we can make people feel when they step into the space, when they interact with our stylist, when they interact with each other. And then we hope that they can walk out and really conquer their day with confidence.”

— Phoebe Simmonds,
    Founder, The BLOW

AUEN owner the blow img

Phoebe Simmonds

One account for every need.

Before Square, The BLOW used three different services (with three different fees for booking appointments, managing communications and accepting payments). With Square, everything works together seamlessly in one convenient point-of-sale system.

Learn more about:

PD03875 - sidebar icons sq appts Square Appointments

“Phones aren’t open 24/7. Salons aren’t open 24/7, but Square is and online booking is.”

⁠⁠— Phoebe Simmonds,
    Founder, The BLOW

Website and social integration.

Square Appointments can integrate with a Square Online webpage to allow for 24/7 client scheduling and product purchasing. It also can link with an existing website or Instagram page to make booking and selling even easier. For The BLOW, this means more ways to schedule appointments, 24/7.

  • Buy buttons to embed on sites and social channels
  • Payment links to send via email or text
  • Booking site QR code

Learn more about:

PD03875 - sidebar icons sq online Square Online

Smooth, sleek payment experiences.

Clunky, outdated equipment can be an eyesore — especially in a well-designed place like The BLOW. Fortunately, Square hardware has a modern, sophisticated look that adds an attractive touch to the décor.

  • Variety of hardware available
  • Clean lines for a clutter-free look
  • Easy, intuitive user interface
  • Convenient for sales of both products and services

Learn more about:

PD03875 - sidebar icons sq hardware Hardware

Team management.

Managing staff in multiple locations can be a challenge. But The BLOW uses Team Management from Square to ensure everything runs smoothly – at each site and for each employee.

  • Customised location and hours for each staff member
  • Individual employee accounts, passcodes and permission sets
  • Time-off requests and schedule management
  • Clock in or out at Register or on the Square Team app
  • View timecards, hours worked, tips and commissions and more

Learn more about:

PD03875 - sidebar icons sq team management Team Management

Gift cards.

The BLOW uses egift cards as an easy way to boost sales of products and services, to keep customers returning and to open the doors to new clients. Purchasers can choose from pre-set amounts or customise their own.

  • Online (eGift) or in-store (physical card) options
  • Simple to set up and track in Square Dashboard
  • Easy to sell, redeem and reload
  • Offer promo codes for discounts and special offers

Learn more about:

PD03875 - sidebar icons sq gift cards Gift Cards

“That was why I was really keen to get on board with Square — because I knew that they could manage everything for me.”

— Phoebe Simmonds,
    Founder, The BLOW

Pick the plan for you

No hidden fees. Change or cancel at any time.
Custom pricing and discounts are available for qualifying businesses in Australia.


The basics to run your own business while staying ahead of schedule.


for a single location.

Processing rate per transaction:

  • 1.6%
Get started free
Top Free Features:
  • Unlimited staff accounts
  • Custom booking website and social media integrations
  • Integrated payments
  • Automatic text and email reminders
  • Automated contracts
See more


More advanced features for growing teams that offer top-notch service.


per location.

Processing rate per transaction:

  • 1.6%
Start free trial
Top Plus Features:
See more


A complete plan that meets complex booking and staff management needs.


per location.

Processing rate per transaction:

  • 1.6%
Start free trial
Top Premium Features:
See more

1.6% card present rate applies for Square Sellers who sign up on or after 30 May 2024, or who signed up prior to this date and subscribed to Square Appointments Plus or Premium. The rate of 1.9% will apply for all other Square Sellers who signed up prior to this date when using Square Reader, Square Stand or Tap to Pay, as listed in the Square Fee Schedule.

Contact sales for custom pricing

If your business processes over $250K in card sales per year, you may be eligible for custom pricing packages. This would include everything in Square Appointments Premium, a dedicated account manager in Australia and discounts on optional business tools, such as Square Online, Square Loyalty and more. Contact sales

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For payments taken online, by invoice or keyed in manually, see card-not-present processing rates.

We’re here for you

Visit these additional Square resources for more information or get in touch with questions.