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Receive Appointment Bookings Through Facebook

Integrate your Square Appointments online booking site with your Facebook business page to make it easier for customers to book with you.

To start receiving bookings through Facebook, you will need:

Set Up Your Facebook Page

Once you’ve created your Facebook page, you will need to select the type of business you’re creating your Facebook page for. Choose which categories make the most sense for you business. Tip: Imagine what your customers would search for to discover your business.

When you click on a business type, a box will open asking for a few further details, such as your business name, address, and your page category. Once you’re done entering your business information, click Get Started.

Note: clicking Get Started indicates you accept Facebook’s terms and conditions for Business Pages, so you might want to go over them before you proceed.

Add Images

You can upload profile and cover images. Make sure the photos you choose are easily identifiable with your business. Your profile picture will appear as a square on your Facebook Page, but will be cropped to a circle in ads and posts, so don’t put any critical details in the corners. Once you’ve chosen a good one, click Upload Profile Picture.

Then you’re going to want to choose your cover image. This image should capture the essence of your brand. It will display at 820 x 312 pixels on desktop or 640 x 360 pixels on mobile. The image must be at least 400 pixels wide and 150 tall. Once you’re done selecting one, click Upload a Cover Photo.

Add a Short Description

You are able to add a short description to tell people about your business. To get started click Add a Short Description and enter your text. It should be just a couple of sentences (maximum 155 characters).

Create Your Username

Click Create a Username for Your Page to set up your vanity URL. This is how you’ll tell people where to find you on Facebook. Your username can be up to 50 characters long. Click Create Username when you’re done.

A box will pop up showing you the links people can use to connect with your business on Facebook and Facebook Messenger.

Complete Your About Section

Add or edit your specific business details, like your start date, contact information, and other social accounts from your About section. This is also the screen where you can add a longer description of your business. Click Edit Story to provide a detailed description of what your business offers customers and why they should Like or Follow your Page. To specify your business location and hours, click Edit Page Info.

Engage With Your Customers

Create Your First Post

Before you start inviting people to like the Facebook Page for your business, you’ll want to make sure you share some valuable content. You can create some of your own posts, or share relevant content from thought leaders in your industry.

Learn more about how to build your brand on social media.

Like Other Pages

Since Facebook is a social network, it’s a good idea to use your Page to build a community for your business rather than viewing it as simply an extension of your online presence. One way to build community could be to feature other Pages that are relevant to your business but not competitors.

Activate Appointment Bookings Through Facebook

Once you have your Business Page set up, follow these steps to start receiving bookings:

  1. Go to your Business Page and click Add a Button.
  2. Select Book With You > Book Now and click Next.
  3. Select Link to Website and add your Square Appointments online booking site URL > Save.

Deactivate Appointment Bookings Through Facebook

You can turn off bookings through Facebook at any time by removing the button from your Facebook Page.

To do so:

  1. Go to your Business Page and hover over the blue Book Now button.
  2. Select Delete Button.

Learn more about how to boost your posts on Facebook with Square Marketing and make sure more of your fans see your message.

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