SEO Settings for Square Online Items and Categories
Note: We don’t provide SEO consultation in our Support Centre. For more information on SEO for your specific website’s needs, we recommend consulting an SEO expert.
Search Engine Optimization (SEO) allows you to optimize your website pages for search engine results, but you can also add SEO information to items and categories you’re selling online to help them also rank better. One of the first steps to take is to edit the SEO settings for both your site items and site categories.
Note: It can take a number of weeks for new Square Online sites to be indexed and unindexed in search engine listings, and even longer for a site to show up in the results for specific keywords. Check out our Ultimate SEO Guide, which walks you through the ins and outs of getting indexed in search engines and improving your search ranking.
Although we don’t provide SEO consultation for your Square Online site through our Support Centre, here are some suggestions to help you grow your website traffic:
Here are some suggestions to help you grow your website traffic:
- Spread the word: Tell your customers, family and friends about your site.
- Optimize for search engines: Make sure people can find your website or items when they search online by following our Ultimate SEO Guide.
- Update regularly: Keep your website content fresh with blog-style Stories to give visitors a reason to come back.
- Use your social networks: Post your site to Facebook, Instagram, Twitter, Snapchat, TikTok, LinkedIn or other social networks whenever you update your content.
- Promote your site: Add a link to your email signature, and include a link to your site when you post to forums or comment on articles.
- Start an email newsletter: Use newsletter sign-up pop-ups on your site as a tool to bring visitors back to your website and continue email promotions with email marketing.
- Get reciprocal links: Swap links with other websites that have a similar audience to drive free, qualified traffic. Join our Seller Community to get connected with other sellers that also use Square Online.
Index Your Site Items
Set up item SEO
To set up SEO for items displayed on your Square Online site:
From your Square Online Overview page, go to Items > Site Items.
Select an item from your list or create a new one.
Under Search Engine Optimization, update the SEO permalink, title and description.
Select Save when finished.
Publish your site from the Square Online site editor to see the changes live.
When you save these changes in the Overview page, they’ll sync to the item page’s SEO details found in the site editor.
Available item SEO options
These are the three optional SEO fields for site items:
Permalink: A search engine-friendly link for items with lengthy titles. For example, if you’re selling an item called “Organic Non-GMO Gluten-Free Homemade Trail Mix”, you might enter “homemade-trail-mix” as the permalink.
SEO Title: This title is shown in search results for your item. Keep it descriptive but concise.
SEO Description: This text is shown along with the title in search results. Keep it descriptive but concise. To use the trail mix as an example, the description is a good place to mention that it’s organic, non-GMO and gluten-free.
Index Your Site Categories
Set up category SEO
To set up SEO for categories displayed on your Square Online site:
From your Square Online Overview page, go to Items > Site Categories.
Select a category from your list or create a new one.
Under Search Engine Optimization, update the SEO permalink, title and description.
Select Save when finished.
Publish your site from the Square Online site editor to see the changes live.
When you save these changes in the Overview page, they’ll sync to the category page’s SEO details found in the site editor.
Available category SEO options
These are the three optional SEO fields for site categories:
Permalink: A search engine-friendly link for categories with lengthy titles. For example, if you’re selling items in a category called “Organic Non-GMO Gluten-Free Homemade Foods”, you might enter “homemade-foods” as the permalink.
SEO Title: This title is shown in search results for your category. Keep it descriptive but concise.
SEO Description: This text is shown along with the title in search results. Keep it descriptive but concise. To use the homemade foods as an example, the description is a good place to mention that all items in the category are organic, non-GMO and gluten-free.
Un-index Your Site Items and Categories
To un-index any site item or category pages, you can do so from the site editor. Learn more about how to optimize your website pages for more information on un-indexing.