Index online items and categories with search engines
About SEO
To help items and categories displayed on your Square Online site rank better on search engines like Google, you can add search engine optimisation (SEO) details to them in your Item Library. Adding SEO details helps make your items more discoverable online, which can also help lead to more site visits and online sales.
Before you begin
You can index your items and categories from your Square Dashboard.
Be sure to understand how to create and edit items, and how to create and manage item categories.
Since search engines aren’t updated in real time, their search results won’t immediately display any recent changes you’ve made to your SEO details. It can take anywhere between a few days to several weeks for a change to be reflected in search engine results. For more information, review our Ultimate SEO Guide.
If you see outdated search results on Google and need them removed, learn how to remove outdated content from Google search results in the Google support centre.
Set up item SEO
Sign in to your Square Dashboard and click Items & orders > Items > Item library.
Select an existing item or create a new one.
Under ‘Search and social media’, Edit the search engine optimisation.
Update the SEO title, description and permalink. Click Done.
Select Save.
Set up category SEO
Sign in to your Square Dashboard and click Items & orders > Items > Categories.
Select an existing category or create a new one.
Under ‘Search and social media’, Edit the search engine optimisation.
Update the SEO title, description and permalink. Click Done.
Select Save.
Index images with alt text
Image descriptions, commonly known as alt text, help search engines explain what images are about. This is especially useful when the image doesn’t load or a site visitor can’t see it.
Sign in to your Square Dashboard and click Items & orders > Items > Image library.
Click Upload to add an image file from your device.
Click on your image and add your alt text into the text box to describe the image.
Click Save.