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SEO Settings for Square Online Items and Categories

Note: We don’t provide SEO consultation in our Support Centre. For more information on SEO for your specific website’s needs, we recommend consulting an SEO expert.

Search Engine Optimisation (SEO) allows you to optimise your website pages for search engine results, but you can also add SEO information to items and categories you’re selling online to help them also rank better. One of the first steps to take is to edit the SEO settings for both your site items and site categories.

Note: It can take a number of weeks for new Square Online sites to be indexed and unindexed in search engine listings, and even longer for a site to show up in the results for specific keywords. Check out our Ultimate SEO Guide, which walks you through the ins and outs of getting indexed in search engines and improving your search ranking.

Although we don’t provide SEO consultation for your Square Online site through our Support Centre, here are some suggestions to help you grow your website traffic:

Tips for increasing site traffic

  • Spread the word: Tell your customers, family and friends about your site.
  • Optimise for search engines: Make sure people can find your website or items when they search online by following our Ultimate SEO Guide.
  • Update regularly: Keep your website content fresh with blog-style Stories to give visitors a reason to come back.
  • Use your social networks: Post your site to Facebook, Twitter, Instagram, Snapchat, TikTok, LinkedIn or other social networks whenever you update your content. You can even connect Square Online to Facebook and Instagram to make your online store items shoppable on those networks.
  • Promote your site: Add a link to your email signature, and include a link to your site when you post to forums or comment on articles.
  • Start an email newsletter: Use newsletter sign-up pop-ups on your site as a tool to bring visitors back to your website and continue email promotions with email marketing.
  • Get reciprocal links: Swap links with other websites that have a similar audience to drive free, qualified traffic. Join our Seller Community to get connected with other sellers that also use Square Online.

Index Your Site Items

all-opt-item-seo-en

To set up SEO for items displayed on your Square Online site:

1. In your Square Online Overview page , go to Items > Site Items.
2. Select an item from your list, or create a new one.
3. In the item SEO section, update the SEO permalink, title and description.
4. Select Save when finished.
5. Publish your website from the Square Online site editor to see the changes live.

When you save these SEO changes in the Overview page, they’ll sync to the item page’s SEO details found in the site editor. Learn more about how to optimise your website pages for more information on indexing and unindexing your site.

There are three fields to edit for item SEO, and all of them are optional.

  • Permalink: A search engine-friendly link for items with lengthy titles. For example, if you’re selling an item called ‘Organic, Non-GMO Gluten Free Homemade Trail Mix’, you might enter homemade-trail-mix as the permalink.

  • SEO Title: This title is shown in search results for your item. Keep it descriptive but concise.

  • SEO Description: This text is shown along with the title in search results. Keep it descriptive but concise. To use the trail mix as an example, the description is a good place to mention that it’s organic, gluten free and non-GMO.

Index Your Site Categories

category-seo-opt-en

To set up SEO for categories displayed on your Square Online site:

1. In your Square Online Overview page , go to Items > Site Categories.
2. Select a category from your list, or create a new one.
3. In the category SEO section, update the SEO permalink, title and description.
4. Select Save when finished.
5. Publish your website from the Square Online site editor to see the changes live.

When you save these SEO changes in the Overview page, they’ll sync to the category page’s SEO details found in the site editor. Learn more about how to optimise your website pages for more information on indexing and unindexing your site.

There are three fields to edit for category SEO, and all of them are optional.

  • Permalink: A search engine-friendly link for categories with lengthy titles. For example, if you’re selling items in a category called ‘Organic, Non-GMO Gluten Free Homemade Foods’, you might enter homemade-foods as the permalink.

  • SEO Title: This title is shown in search results for your category. Keep it descriptive but concise.

  • SEO Description: This text is shown along with the title in search results. Keep it descriptive but concise. To use the homemade foods as an example, the description is a good place to mention that all items in the category are organic, gluten free and non-GMO.

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