Set Up Self-Serve Ordering and QR Codes with Square Online
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Self-serve ordering through Square Online offers a contactless, in-person ordering experience that increases safety and workflow efficiency. Instead of browsing a paper menu and placing orders with a staff member, customers use their mobile devices to scan a QR code at their table, seat, parking spot or anywhere you want them to order. You can automatically tie each QR code to a specific ordering station – great for smaller food venues and restaurants – or require customers to enter their location manually when they order – best for large-scale events and stadiums.
In order to better prepare for your self-serve operations, take a look at best practices for self-serve ordering through Square Online.
Set Up Self-Serve Ordering
You can set up self-serve ordering for one or more locations. To get started, in your Square Online Overview page, go to Fulfilment > Self-Serve Ordering and select Set up QR codes.
- QR codes are automatically generated when you set up self-serve ordering. You’ll have a unique code for every table, seat or any other station. Print and place an ordering card wherever you want customers to order from.
- Guests scan the QR code to open your online ordering page using their mobile device. They can select items, add special requests, place their order and pay directly from their mobile device. Since everything’s processed online, there’s no need to handle credit cards or cash.
- Fulfil the self-serve order in whatever way works best for your business. Customers will see instructions and other information on your online ordering page that let them know what to expect.
Here are a few things you need to know before getting started with self-serve ordering:
- Your website must be published to use self-serve ordering. The QR codes send customers to your website, so it won’t work if the site isn’t published. You can publish your website in your Square Online site editor by selecting Publish.
- Self-serve ordering only works with the Order Online ordering page template. If you haven’t already done so, be sure to create or switch to the Order Online template.
- If you have more than one website, make sure you’ve selected the site you want to link the QR codes to. You can switch sites using the site switcher menu in the Square Online Overview page.
After you select Set up QR codes, proceed using the following steps.
Choose Items
Items must have self-serve ordering selected as a fulfilment method. Select the items you’d like to make available for self-serve ordering using the tick boxes, then select Continue. Learn more about adding items and categories to Square Online.
Note: You can also update fulfilment settings later for multiple items at once using the bulk editing method.
Add Customer Instructions
Enter any information your customers need to know when placing or receiving orders. These instructions are shown after customers scan a QR code and after they submit an order. You can see a preview for each set of instructions during setup.
Placing orders: This message will be displayed on your ordering page before your customers finalise their orders.
Getting orders: This is the message your customers see after they submit their order.
Not accepting orders: This message will be displayed when you disable self-serve ordering (during busy hours or after your business hours) and customers can’t place orders through self-serve ordering. If you know when you’ll be ready to fulfil orders again, you can toggle on Show when self-serve orders resume, and your customers will see what time you will begin accepting new orders.
Select Continue when you’re finished adding instructions.
Add Ordering Stations
Select Add ordering stations to start creating ordering stations that match the setup of your business. Add details for your stations such as a group name, a name for each station and the number of total stations. Select Save when complete and select Add ordering stations again to add more. Finally, select Continue to complete the last steps and preview your QR codes.
Set Ordering Hours
Select the days of the week and the hours when your customers can place an order. Customers won’t be able to place self-serve orders outside of these hours.
If you have another location, you can choose to import the previously set business hours, pickup hours or self-serve ordering hours of your other location as self-serve ordering hours. If you have multiple locations, you will need to choose a location from the drop-down menu and select which hours you want to import.
You can also set up business hours manually by selecting or deselecting days of the week and clicking the + icon to add hours. Select your location’s time zone and click Continue.
Note: Self-serve ordering times are updated in real time as different options are selected.
Your items will still be available for purchase outside of self-serve ordering hours if the items or categories are set up for pickup and delivery. During that time, your default fulfilment settings will apply.
Get Multiple QR Codes
To preview and download your QR codes:
Select Get QR code on the Self-Serve Ordering page.
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Choosing one of the following options:
Customers are automatically assigned an ordering station: Unique QR codes must be placed at each ordering station. This is best for smaller establishments like restaurants.
Customers manually enter their ordering station: Use the same QR code and place it throughout your business. This is best for larger establishments like stadiums or large-scale events.
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Choose your design with one of the following options:
Ordering card with QR code: Pre-designed cards with instructions. Great for quick and easy printing and setup.
QR code only: QR codes to place on your own designs. You can also hire an expert to create custom ordering cards through our partnership with 99designs.
Choose the stations you want to Download. Print your downloaded document and place your QR codes where they’re needed.
Note: To try out the live ordering process, scan a QR code with your phone and place a test order on your site to see it in action.
Edit Self-Serve Ordering Settings
Self-serve ordering has additional settings you can edit or enable after setup.
You can edit your ordering stations at any time by selecting Edit from the Self-Serve Ordering page and selecting Edit under ‘Ordering stations’.
Note: If you choose to edit your ordering cards by reducing the number of stations you have, you’ll also end up disabling the QR codes you’ve already created. For example, if you lower the number of stations from 12 to 10, then the existing ordering cards for stations 11 and 12 will no longer work.
With self-serve ordering, you can allow your customers to place alcohol orders online while dining at your restaurant or attending your event. You can also place a limit on how many alcoholic items a customer can order.
To allow alcoholic items for self-serve orders, select Edit from the Self-Serve Ordering page and select Edit under Alcohol. Toggle this feature on and set an optional limit. Select Save to apply the changes.
Learn more about selling alcohol with Square Online for additional details specific to self-serve ordering.
To add a service fee for self-serve orders, select Edit from the Self-Serve Ordering page and select Edit under ‘Service fee’. Choose either a set amount or a percentage of the total, then enter the amount or percentage you’d like to charge. Select Save to apply the changes.
You can edit your customer instructions at any time by selecting Edit from the Self-Serve Ordering page and selecting Edit under ‘Instructions to customers’.
To edit your existing self-serve ordering hours:
- From your Square Online Overview page, go to Fulfilment.
- Select Self-Serve Ordering.
- Click Edit next to the location you want to edit. Note: You can also toggle off Accept self-serve orders to pause self-serve ordering.
- Click Edit next to Self-serve ordering hours, select or deselect days of the week and add or edit the existing hours.
- Click Save when you’re done.
You can also use these other optional features with self-serve ordering.
You can let your customers leave you a note when placing an order. Turning this feature on makes it available for any type of online order.
To enable customer notes:
- In your Square Online Overview page, go to Settings > Checkout or Shared Settings > Checkout.
- Select Edit customer inputs.
- Under ‘Checkout fields’, tick the box to allow notes from customers.
- Select Save when finished.
Turn on tipping to let your customers leave a tip on their order. You can set a default tip percentage or leave it blank. Customers can change the amount or opt to not leave a tip when they check out.
Learn more about checkout options for more information on tipping.
Use a Single QR Code
If you don’t need multiple QR codes mapped to all of your ordering stations, Square Online also generates a single QR code for every site. To manage and use a single QR code, go to your Square Online Overview page and select Website > Site Preferences. Place this QR code on marketing materials to point directly to your site for customers to order.
Learn more about setting up site preferences for Square Online and accepting QR code payments with Square.