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Square Online Reporting and Statistics

Note: Using advanced reporting requires an upgrade on your Square Online site.

You can review reports and stats related to Square Online in the Reports tab of your Square Online Overview page. This tab houses a wide range of data on various aspects of your website that can help you track performance and guide your business decisions. Learn more about each page within the Reports tab below.



From your Square Online Overview page in Reports > Summary, stats are divided into three main categories: traffic, sales and marketing. You can also review a summary of many other stats on this page.

Site Traffic


From your Square Online Overview page in Reports > Site Traffic, you can review your page views and unique visits for a specific date range. Use the menus to choose the dates, and the toggle to compare the data to the previous time frame.

Site Activity

From your Square Online Overview page in Reports > Site Activity, you can review data on the number of visitors and the most popular pages for a chosen range of dates.


From your Square Online Overview page in Reports > Sources, you can review where your site visitors are being referred from.

Note: Traffic to your Square Online site can sometimes come from spambots, which constantly scan the web for email addresses and information. Since there isn’t a way to prevent spambots from scanning a website, spambots scan virtually every website at one time or another. As far as these referrer stats are concerned, you are the only person who can see them (i.e. those stats aren’t visible to anyone who doesn’t have access to your account).

See below for more information on terms and meanings related to this page:

Page Views

The number of pages visitors viewed on a given day. A single visitor may view one or more pages.

Unique Visitors

The number of individual visitors who came to the site. To ensure the most accurate data, unique visits and page views are calculated using a front-end tracking method similar to the one used by Google Analytics. Note that the unique visitors number should be smaller than the page views number since one person may visit multiple pages and generate multiple page views.

Top Active Pages

The pages on your site with the most visits. Your home page is likely to generate the most visits.

Search Terms

This shows which search terms visitors have entered in Google, Bing and Yahoo to find your site. The more search terms you see, the better ranked your site likely is in on the search engines.

Referring Sites

If a visitor clicked a link on another website to reach your site then they have been “referred” to your website by this other site. The more inbound links you have pointing to your site, the better your search rank will likely end up being.

Online Sales


From your Square Online Overview page in Reports > Online Sales, you can review a comprehensive look at how your online store is performing.

Choose a date range and compare sales versus orders, or view the stats for sales and orders separately. Scroll down to see a graph showing the percentage of page views that resulted in an item being added to the cart and the percentage that actually ended in a purchase.

Site Items

From your Square Online Overview page in Reports > Site Items, you can review the stats for individual items and see which items and variations are selling the most. Learn more about adding items and categories to Square Online.

Abandoned Carts

Note: Using abandoned cart emails requires an upgrade on your Square Online site.

From your Square Online Overview page in Reports > Abandoned Carts, you can review how many sales you’ve recouped through abandoned cart automated emails.

Learn more about abandoned cart emails in Square Online to see how you can potentially recover lost online sales from customers who abandon their carts before finalising a purchase.


From your Square Online Overview page in Reports > Vouchers, you can review sales and usage data for any vouchers you’ve created. Learn more about creating vouchers for Square Online.

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