Square Online Reporting
Note: View advanced reporting by upgrading your Square Online subscription.
You can review reports and stats related to Square Online in Square Reports, where you’ll find a wide range of data on various aspects of your business and website.
Learn about getting started with Square Analytics and reporting for more information on additional reports found in Dashboard.
Navigate to Square Online Reports in Dashboard
To navigate to Square Online reports in Dashboard:
Expand the Square Online reports tab to view data about your website.
Note: You can view other data, such as item and category sales, by expanding the Reports tab.
Traffic & Sources
From your Square Reports page, go to Square Online reports > Traffic & Sources to get insights into your site’s web performance.
Select the Traffic tab to see an overview of your site traffic data and compare site traffic data over any period of time. You can also see your top active webpages with the most visits (your homepage is likely to generate the most visits).
Unique visits: Unique visits are counted every seven days, and count when someone who has not visited your site in the past seven days does so. For instance, if someone visits your site three times on Tuesday, once on Thursday and five times on Saturday, it would still count as one unique visit for the week. The unique visits number should be smaller than the page views number since one person may visit multiple pages and generate multiple page views.
Page views: Page views are counted hourly, and count each visit of a page on your site as one view. Thus, if a person reloads the homepage of your site three times, it would count as three page views.
Page views per unique visit: The average number of page views you received for each unique visit during this time period.
Select the Sources tab to see what other sites have referred visitors to your website. You can also see what search terms are being used in search engines to find your site.
Referring sites: If a visitor clicked a link on another website to reach your site, then they have been referred to your website by another site. The more inbound links you have pointing to your site, the better your search rank will likely end up being.
Search terms: This shows which search terms visitors have entered into search engines like Google or Bing to find your site. The more search terms you see, the better-ranked your site likely is on the search engines.
For information on updating SEO, look at how to optimise your website pages.
Note: Traffic to your Square Online site can sometimes come from spambots, which constantly scan the web for email addresses and information. Since we don’t have a way to block them, they’ll scan virtually every website at one time or another. This also means that some of your site views or referrals will come from those spambots. As far as the referrer stats in your reporting are concerned, you are the only person who can see them (i.e., those stats aren’t visible to anyone who doesn’t have access to your account).
From your Square Reports page, go to Square Online reports > Purchase Funnel to get insights into your site’s sales performance. Here you can view and customise graphs to understand your business health and how your online store is performing. You can change the graph type, compare data (like this week vs last week), and choose which metrics to compare. Metrics include:
Average – Sales total per visit: Average sales total of each order, including taxes, tips and fees
Rate – Conversion: Percentage of site visits that led to an order
Rate – Added to basket: Percentage of site visits where at least one item was added to the basket
Total – Added to basket: Number of site visits where at least one item was added to the basket
You can also see your Square Online orders and sales data, alongside your other Square products, from your Square Reports page on tabs like Sales summary, Sales trends, Item sales and Category sales.