Town Square

How Si Belle Founder Lois Went From Home-Based Side Hustle to 397% growth

Discover how Lois used Square to seamlessly book client appointments and grow her beauty business by 397% to a multi-location enterprise and training facility.

6 Top Tips for Boosting Salon Sales this Black Friday

Make the most of Black Friday this year and increase your salon appointments, get more customers and grow your sales ahead of the festive season.

How Beauty Clinic Skin Future increased sales by 40% with the help of Square Appointments

Discover how beauty clinic Skin Future increased sales by 40% with the help of Square Appointments, here.

Salon Cancellation Policy Templates and Examples You Need

Learn how to create effective salon cancellation policies with templates & examples. Protect your business & improve customer service. For educational purposes only.

Why It Might Be Time to Update Your Salon’s Pricing Strategy In Tough Times

Do you need to update your salon’s pricing strategy? Explore cost-plus, market-based, value-based pricing, loyalty programs, promotions, upselling, and more in this article.

How to Make a Booking Website

Booking websites are a popular option for businesses such as hair salons, tattoo shops, massage and therapy locations, beauty and nail salons. Learn how to create a booking website for your business,

How To Start a Nail Salon

Want to make a living painting mini-masterpieces on nails? We look at how to open a nail salon and make this dream a reality.

What POS hardware accessories do I need for my business?

Learn more about the accessories that modern point of sale systems require, taking your business operations to the next level.

Beauty Client Communication: Tips and Tools for Your Business

These client relationship tools will help you handle your communications, automate appointments, and save time managing a team.

Opening a Barbershop: A Complete Step-by-Step Guide

If you’re opening a barbershop or looking into a second or third location, this guide will walk you through all the information you need to know.

Your Essential Salon Equipment Checklist

Here’s everything you’ll need for setting up your new salon. We’ve got you covered with the essential salon equipment and supplies checklist.

How to Optimise Your Bookings on Social Media

Whether you’re a spa, salon or personal trainer, social media booking — and Instagram booking specifically — is a high-growth area to consider investing in and optimizing.

Harley Street Health Centre, London

Learn how Harley Street Health Centre reduced the time spent taking payments by 75% and allowed their team to look after 200 patients a day without a glitch.

How to Attract Customers during Off-Peak Hours

Looking to expand your customer base and draw more people in at off-peak times? This handy guide offers ideas and suggestions for building business at quiet times.

How to Reopen Your Salon More Safely

Get to grips with the new government guidelines for salons reopening, so your hair and beauty business is ready to welcome its customers back more safely.

How to Choose the Right Compensation Method for Your Salon or Spa

The salon pay structure you choose will impact your operations and long-term growth. Read more about the methods and find the best option for your business.

Hair Salon Ideas: Website, Event, and Marketing Ideas

Grow your business with effective hair salon marketing ideas. From website development to exclusive events, find out how to gain more clients and bookings.

How to Manage Your Service Business During COVID-19

We’ve compiled tips for managing your business — whether you provide blow-drys, massage therapy, personal training, tutoring, tax support, home repairs, manicures, or cleaning services.

How to Shift Your Brick-and-Mortar Business to eCommerce

Learn more about how you can shift your brick and mortar business to online and possibly also expand your business.

The Art of Balancing Regular and Walk-In Appointments

Master the ability to manage walk-in appointments while prioritising loyal customers—a must for salon success.

How to Prevent Drop-Offs at Your Health and Fitness Business

Want to keep clients coming in after the new year rush? Try these strategies.

How to Take Payments at Your Healthcare Practice

Patients want a range of payment options to cover their healthcare costs — online, in-app or in-person. Here’s how your practice can provide them all.

How to Write a Profit-Making Salon Business Plan

Every successful salon needs a plan of action. Here’s how to write a salon business plan that maps out your goals and details how you’ll accomplish them.

Hunter Collective, Farringdon

London’s Hunter Collective are flipping the beauty industry on it’s head with their beautiful co-working space and studio.

Greenwich Training, London

Steering well clear of health fads, Greenwich Training are creating a holistic environment to bring a fresh take on personal training.

Go Green at Your Nail Salon

Green-minded customers care what goes on, as well as in, their bodies. And like other sectors before them, nail salons can join the environmentally-friendly movement too.

How Consumers Look for and Discover Salons

Your salon’s success depends not only on its technical skills and creativity but also your ability to reach (and retain) new customers. So we surveyed 1,800 US consumers to work out exactly how to do that.

Tactics to Revolutionise Your Salon Marketing Strategy

Your salon’s first impression starts with your marketing efforts. Here’s how to create an effective salon marketing strategy

How to Optimise Salon Scheduling

Scheduling conflicts and lost appointments can be a headache for a salon owner. To avoid these situations, here’s how to create an effective schedule.

How to Have a No-Show-Free Holiday Season At Your Salon

Here are some tips to cut down on missed appointments.