Town Square

5 Tweaks to Make the Most Out of the Summer Season

Try these five small tweaks to increase business during the summer.

How to Define and Analyse Your Target Market

To create happy, loyal customers, you need to know who they are. Here’s how to identify your target market.

Generate More Sales with These Retail Marketing Strategies

Retail marketing is a crucial concept to understand and will help you drastically increase sales. Here are four strategies to implement when you first open a retail store.

5 Ways an eCommerce Website Can Improve Your Business

Most shoppers start the buying process with research online, so you’re missing out on sales if they can’t find your website.

Here’s How to Create a Facebook Page for Your Business

Get a head start on creating a Facebook page for your business with these steps.

The 6 Key Benefits of Facebook for Business

From a mobile optimised experience to improving brand visibility, here are some benefits of creating a Facebook page for your business

How to Create a Retail Pop-Up That Wows

Planning to launch a pop-up shop in the UK? Here’s everything you need to know about how to create a retail pop-up that wows.

How to Create the Best Facebook Content Calendar

Whether it’s coming up with new Facebook content ideas or building out a full editorial calendar, these useful tips from Square will elevate Facebook content.

How to Staff and Manage Your Restaurant Back of House

Though hidden from view, your restaurant back of house is deeply connected to the customer experience you provide.

The Art of Balancing Regular and Walk-In Appointments

Master the ability to manage walk-in appointments while prioritising loyal customers—a must for salon success.

The Key to Attracting and Retaining Customers: Experience

Contrary to predictions that reataurants and shops on the highstreet were doomed, the stats show they’re merely undergoing an exciting transformation.

How to Update Your Business Plan

Are you making any major changes to your business this year? If so, it’s time to update your business plan.

How to Get an Alcohol License (and Other Licenses You Should Think About)

If serving alcohol is part of your business plan, you need to do your research on how to get a liquor license. Here’s a guide on getting started.

How to Create a Restaurant Floor Plan That Delivers Results

Discover how to create a restaurant floor plan that delivers results for your business with this handy guide.

How to Bring in Diners at the Beginning of the Year

Experiencing a slow down at the start of the year? Try these tips to attract customers to your restaurant.

Seller Spotlight: douce

The workplace is no longer fixed, with opportunities to provide services wherever you are. We talk to mobile salon and Square seller, douce, about running a business on the road.

How to Decide Which Seasonal Products to Stock (and How to Sell Them)

Which seasonal products will be the most successful for your business? Here are some factors to consider, and tips for making sure they sell out.

Strategies to Build Your Email Marketing Customer List

Well-crafted email lets your customers know what’s going on with your business and what they can look forward to in terms of new products, promotions, and more. Here’s how to get started.

How To Create a Christmas Email Marketing Strategy

A strong email marketing strategy is key to attracting customers in the run up to Christmas. Learn how to build your seasonal email strategy with Square.

4 Things You Miss Out On by Not Taking Cards

Unconvinced card payments would help your business? Here’s what you’re missing out on.

How Square Offers Free POS Software with No Monthly Fees

POS software doesn’t have to come with heavy fees. With Square there’s never any monthly contracts or SaaS fees. Get your free Point of Sale account today!

How to Make This Christmas Your Most Seamless and Successful Yet

If the thought of Christmas makes you break out in a cold sweat instead of warm fuzzies, it’s time for your business to get serious about some preparation.

What Should You Charge for Housecleaning?

Creating a uniform price list is difficult since housecleaning rates are usually customized to a specific client and space.

How Technology Can Help You Reach Your 5-Year Goals

Four ways technology can help you cut through the daily grind and achieve your long-term vision.

27 Cashier Training Tips All Effective Businesses Know

The benefits of well-trained cashiers include shorter queues and happier customers, more accuracy and less fraud and a balanced cash drawer at the end of the shift.

The Purchasing Power of University Students (and How to Reach Them)

Students represent a £22 billion sales opportunity for UK businesses — if you know how to get their attention.

Your Ultimate Guide to Photography Pricing

How much should photographers charge for their work? Find out how to create an optimal photography pricing plan that works for your business and your customers.

How to Cook Up a Killer Restaurant Business Plan

A restaurant business plan maps out your expectations and goals, and explains how you’ll achieve them. Here’s how to write yours.

How to Write a Profit-Making Salon Business Plan

Every successful salon needs a plan of action. Here’s how to write a salon business plan that maps out your goals and details how you’ll accomplish them.

7 Table Management Tips All Profitable Restaurants Should Know

One of the most important skills for profitabe restaurants to master is table management.

11 Ideas to Drive More In-Store Foot Traffic

How can you get more customers through the door of your brick-and-mortar store?

Planning Your Business Finances: Essential Components of a Financial Analysis

Here’s what you need to know about conducting a financial analysi to determine the future earning potential for your business.

How to Write a Photography Business Plan

A detailed photography business plan will help you define your purpose, create business goals and help you maximise your profitability.

Why Less Is More in a Retail Store

In an increasingly crowded marketplace, the less-is-more approach helps you focus on a specific customer.

Free Online Courses for Entrepreneurs

Free online courses for business owners on marketing, accounting, time management and social media.

How to Build an Events Strategy for Your Small Business

Hear from Eventbrite on how to build an events strategy that amplifies your small business brand.