Square Marketing

Grow your business with Square email marketing software.

Create, send and track email marketing campaigns in minutes.

With our email marketing software, you can easily design custom emails, set up automated campaigns and see how your marketing efforts affect your bottom line – directly from your Square Dashboard.

Expand your customer reach with every sale.

Email collection is built right in.
Say goodbye to your clipboard signup sheet – it’s simple to grow your subscriber list.

  • Collect email addresses at checkout and ask customers if they’d like to join your mailing list.
  • Download a prebuilt QR code poster and place it anywhere in your shop for customers to scan.
  • Upload pre-existing lists to your Square account (if you’ve already received consent).

Target groups are created automatically.
Target email lists – like new customers, lapsed customers and regular customers – are built for you, so you can easily tailor your campaigns to every audience.

Make your brand shine with just a few clicks.

Market your business more effectively.

Whether you want to promote new products, send last-minute deals or provide seasonal offers, Square Marketing can help you drive traffic to your physical and online stores. Choose a different campaign type and template based on your business goals.

Save time with automations.

Let Square do the work for you so you can focus on running your business. With a one-time setup you can send recurring automated campaigns to welcome new customers, wish customers a happy birthday, bring back lapsed customers, send abandoned basket reminders and more.

Make the most of our free CRM tools.

Square Customer Directory is a free, built-in customer relationship management (CRM) tool. Square Customer Directory integrates with Square Marketing and syncs sales across all channels and shop locations, so you can track attributed sales and voucher redemption.

Explore Square Customer Directory →

Reach new customers with Google Reviews.

Google Reviews can help you rank higher and build your brand’s online presence to convert prospective buyers into customers. With Square Marketing, you can set up automatic email campaigns to collect Google Reviews after a sale – at no extra cost.

Know the effect on your business with analytics.

See the impact of your marketing efforts right from your Square Dashboard.

Sales and discount tracking

Since Marketing and vouchers are built into the point-of-sale system, you can quickly see the number of redemptions and track your sales back to campaigns, all in one place.

On-demand reports

Get real-time reports wherever and whenever you want. Know how successful each campaign is and see how much money your promotion brought back to your business.

Open rates and click-throughs

Use our email marketing software to see not only how many people opened your email and how many clicked to learn more, but also how many made purchases as a result.

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Square Marketing helps sellers maintain compliance with GDPR.

Your buyers must opt in by ticking a box to receive email marketing campaigns. Their consent ends after twelve months if they haven’t received a campaign, and an unsubscribe link is included in every marketing email.

‘Square Marketing has helped us to streamline how we stay in touch with our clients. As a barber, we are always striving to increase our returning customer base. Using Square Marketing’s easy-to-use email builder and customer directory - we stay top of mind by sending the latest news and offers to our client base . In particular, we love the automatic email campaign feature - which helps us communicate with our clients at the moments that matter most. ‘

— Jack from Wicks Barber

Have more than 2,000 customer contacts? View pricing

Every monthly subscription includes:

Start your 30-day free trial.

Explore other ways Square can help run and grow your business.

Take care of your entire business with Square software. Our tools are designed for desktop, tablet and mobile, so your business is always on hand.


Send customisable invoices for free (just pay processing fees) and get paid fast from anywhere with Square Invoices.

Team Management

Easily manage people on your team and save on labour costs with Square Team Management.

Inventory Management

Manage your inventory faster from anywhere with free Inventory Management software from Square.

Gift Cards

Boost sales and bring in new customers by easily selling customisable gift cards online or in person.