If you run a brick-and-mortar business that relies on foot traffic and in-person customers to succeed, then the holidays can be an exciting time for you. After all it’s the season of gift-giving (and thus, shopping), which means that you can make more sales and generate more revenue.
In order to boost business during the holidays, you need to ensure you bring in more customers. And, in order to do that, you need to tailor your marketing efforts for the season. Marketing the right way can mean reaching the right audiences and convincing them that your business is the right place to shop.
If you want to bring in more local customers during the holidays this year, the following information can help. These tips will ensure you’re reaching the right people with the right messages for the season.
Focus on Local SEO
Just because you have a brick-and-mortar business, it doesn’t mean that you can overlook the power of the internet for marketing. Studies show that more than 54% of people use a search engine to find a local business at least monthly, which means that you should be findable where these potential customers are looking for you. Make sure your website is optimized for search, and that it also includes local keywords and information, so that people who are looking for a store in your vicinity can find you. SEO is a powerful tool for any company, whether they function with a physical storefront or online.
Harness the Power of Voice Search
Local shoppers look for businesses they can drive or walk to when they’re already out on the go. To find these businesses, many shoppers use voice search, which is available via a voice assistant like Siri or Alexa. Consider voice search when you’re optimizing your website, so that you can ensure you come up in voice search results. While the exact science of optimizing for voice search isn’t completely known, things like keeping pages short and concise and ensuring they load quickly are key for ranking well.
Partner With Other Local Businesses
Are there complementary businesses in the area that you can partner with to cross-promote? If so, team up, then work together to boost your digital marketing efforts. Post about the partnership on social media platforms so both sets of followers see the marketing efforts. Also, offer deals and discounts at both stores in order to encourage shopping and purchasing. (For example, if you buy at one you get a freebie or a discount if you go to the other). Partnering with a local business is a way to support your local economy and tap into more of your local audience that you hadn’t previously reached.
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The holidays are a great time to boost business and bring in new customers, particularly if you have a local business with a storefront. Use the power of the internet to reach shoppers who may want to buy from you, but who may not know where your store is located or what you offer. By using smart digital marketing techniques, you can reach the right audience where they’re spending time, and you can convince them to buy.
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