Make Items Shoppable on Facebook and Instagram with Square Online
Connect your Square Online website to Facebook Shops and Instagram Shopping to seamlessly sync your product catalog, run ads and manage all your eCommerce channels in one place. Buyers can access items through your social profiles and complete checkout on your Square Online website.
Note: To use Facebook Shops, be sure you’re disconnected from Facebook Food Ordering, which allows you to add “Order Food” buttons to your profiles. Learn more about Facebook Food Ordering for Square Online.
Learn more about Square and social commerce channels.
Setting up a single online store for Facebook Shops and Instagram Shopping offers many features, including:
Full control and visibility when syncing your product catalog
Informative validation errors so you can fix the appropriate attributes
Manage your listings across all sales channels in one place
Run dynamic ads featuring top items from your catalog
Gain valuable data to better understand your customers, particularly when setting up retargeting ads
Once you've disconnected from the current Facebook Shops and Instagram Shopping, you can set up the new integration with Meta Commerce.
Once you've set up Meta Commerce with your Square Online website, you can utilize these features to
Automatic Advanced Matching
Advanced Matching can help you optimize your Facebook ads to drive better results. Toggle on this feature so you can use the information your customers have provided to your business, like an email address or phone number, to match your website's visitors to people on Facebook.
Once you’ve integrated Facebook Shop and Instagram Shopping, you can manage items from your product catalog within your Square account. Any future updates made to your Square product catalog will automatically sync to Meta Commerce Manager.
To troubleshoot your listings, read the following support articles in the Meta Business Help Center:
Disconnect your Meta Account
To disconnect your Meta Commerce account from Square Online:
Go to eCommerce > Online sales channels from your online Square Dashboard.
Next to "Meta Commerce," click Manage.
Click Remove Channel.