Connect Square Online to Facebook and Instagram
Square offers you tools to sell your items on social networks like Facebook and Instagram through Square Online. If you have Facebook and/or Instagram pages for your business, you can connect your Facebook account to create ad campaigns, sync your item library to Facebook, and allow visitors to shop from your Facebook and Instagram pages.
You’ll need to complete the one-time setup process outlined below before you can create ads, or use Facebook Shops across the Facebook and Instagram channels:
Connect your Facebook account.
Select Facebook features that are relevant to your business
Select your Facebook Business Manager Account
Select your Ad Account
Select a Facebook Pixel.
Note: In order to sell your items on these platforms, you'll need to review and follow Facebook's commerce policies and guidelines.
Integrate Facebook Shops with Your Site
Complete the one-time setup process below to create ads and use Facebook Shops across the Facebook and Instagram channels.
Part of this process involves verifying your domain. Proceed below based on the kind of domain you're using for your Square Online site.
Manage Facebook Shops in Square Online
With the setup process completed, you can use the buttons found in your Square Online Overview page > Sales Channels > Facebook Shops to manage your shop, and quickly create and manage ads.
Troubleshoot Your Facebook Pixel
If you need assistance with Facebook Pixel for Facebook and Instagram shopping through Square Online, contact Facebook’s support team or visit Facebook’s Business Center for more information on troubleshooting.
Disconnect Your Facebook Account
To disconnect your Facebook account from Square Online, please follow the directions below:
In your Square Online Overview page, go to Sales Channels > Facebook Shops.
Select Disconnect account.