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Sell Hidden Items with Square Online

If you’re selling exclusive merchandise or want to offer special deals to certain customers, you can use password protection to effectively hide products.

Change the Visibility for Items

The first step is to make sure the visibility for these items is set to hidden. Hidden items are available for purchase but only for customers who have the link to the item page. These items won’t show up on the Shop All page, but you can add them to the Featured Items section on a hidden page and share that link with specific customers.


You can quickly change the visibility for multiple products from the Items > Item Library page on your dashboard. Use the tick boxes to select the items you want to hide, then click on the “. . .” button and choose Mark as Hidden.

Create a Password Protected Page


The second step is to set up a password protected page. Open your website in the editor and click the + Add button to add a new blank page. If you don’t want customers to see the link this page, be sure to untick “Add a link to navigation” – this will keep the page from showing in the navigation. Click the Add button to save, then open the Page settings via the gear icon to the right of the page name.


If you haven’t already set up a site password, use the link here to do that now. Click the dropdown menu to change the page visibility to Password protected, then click Save to apply the changes.

Add a Featured Items Section


Now that you’ve hidden your items and set up a password protected page, all that’s left is to display those items on the page. Use the Add section button and select Featured Items layouts, then click the Add button to place it on the page. Click the Choose items button to connect your hidden wholesale items. Check out this article to learn more about using the Featured Items section.

When you’re finished, publish your website to make the changes live. Share the page link and password with customers so they can view and purchase the products.