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Make Items Shoppable on Facebook and Instagram with Square Online

Square Online

Sell in more ways with a free online store.

With Facebook Shops, Square offers you tools to sell your items on social networks like Facebook and Instagram by enabling you to make your retail items shoppable on customers’ social feeds. If you have Facebook or Instagram pages for your business, you can connect your Facebook account to create ad campaigns, sync your item library, and allow visitors to shop directly from your profiles.

Note: To use Facebook Shops, be sure you’re disconnected from Facebook Food Ordering, which allows you to add “Order Food” buttons to your profiles. Learn more about Facebook Food Ordering for Square Online.

Integrate Facebook Shops with Your Site

Complete the one-time setup process below to create ads and allow customers to shop for your items from your Facebook and Instagram profiles.

Connect Meta for Business

To connect your Meta for Business to Square Online:

  1. Go to Online > Online sales channels from your online Square Dashboard.
  2. Next to ‘Meta for Business’, click Get Started.
  3. Review the prerequisites, then click Continue.
  4. Review the data sharing and pixel tracking (optional) settings. Click Continue.
  5. Select the Square Online website, then click Continue.
  6. Log in to your Facebook account.

Disconnect Your Facebook Account

To disconnect your Facebook account from Square Online:

  1. From your Square Online Overview page, go to Sales Channels > Facebook Shops.

  2. Select Disconnect account.

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