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Make Items Shoppable on Facebook and Instagram with Square Online

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With Facebook Shops, Square offers you tools to sell your items on social networks like Facebook and Instagram by enabling you to make your retail items shoppable on customers’ social feeds. If you have Facebook or Instagram pages for your business, you can connect your Facebook account to create ad campaigns, sync your item library and allow visitors to shop directly from your profiles.

Note: To use Facebook Shops, be sure you’re disconnected from Facebook Food Ordering, which allows you to add ‘Order Food’ buttons to your profiles. Learn more about Facebook Food Ordering for Square Online.

Integrate Facebook Shops with Your Site

Complete the one-time setup process below to create ads and allow customers to shop your items from your Facebook and Instagram profiles.

Connect your Facebook account

To connect your Facebook account to Square Online:

  1. From your Square Online Overview page, go to Sales Channels > Facebook Shops.
  2. Select Connect Facebook account.

Note: In order to sell your items on these platforms, you’ll need to review and follow the Facebook commerce policies and guidelines.

Connect a Facebook profile

Once connected to Facebook, choose the Facebook page where you want to make your items shoppable. You can also create a new page.

Instal the Meta (Facebook) Pixel

The Facebook Pixel will be automatically installed.

Note: If you need assistance with Facebook Pixel for Facebook Shops through Square Online, contact the Facebook support team or visit the Facebook Business Centre for more information on troubleshooting.

Import your items

Your item library will be automatically synced to Facebook and Instagram.

Verify your domain

Be sure to verify your domain with Facebook. Proceed below based on the kind of domain you’re using for your Square Online site.

Custom domains

If you have a custom domain connected to your Square Online site, you can use DNS verification to verify your domain for Facebook Shops. This is typically done by adding a TXT record to your DNS. Learn how to manage records for Square Online domains for more information on how to add a record to your DNS.

Free subdomains

To verify your free Square subdomain with a meta tag to set up Facebook Shops:

  1. From your Square Online Overview page, go to Settings > Tracking Tools.
  2. Select Add new code.
  3. In the pop-up window, enter the code’s name and the code itself into the corresponding fields.
  4. Place the Facebook meta tag in the header by select the < head > option.
  5. Select Save when finished.
  6. Publish your site from the Square Online site editor to add the code to your website and complete the verification.

Note: Using the meta tag method described above is the only way to verify a free Square subdomain.

Learn more about how to use a free subdomain with Square Online.

Disconnect Your Facebook Account

To disconnect your Facebook account from Square Online:

  1. From your Square Online Overview page, go to Sales Channels > Facebook Shops.

  2. Select Disconnect account.

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