The future of retail is built on experiences. From text message shopping to in-store events, shoppers crave new ways to interact with the stores they love – and retailers aim to please. Bridging the gap between online and in-store shopping creates business opportunities to reach new customers and entirely new generations, reinventing what it means to thrive in the industry altogether. But none of this is without its challenges. Building on the ways of the past and blending them with a unique spin for the future, retailers are up for the task and remain one of the most flexible industries today.
To help retailers chart their path toward success in 2023, Square worked with Wakefield Research to survey 500 retail owners and managers in the US and 500 retail owners and managers in Canada, as well as 2,000 nationally representative US and Canadian adults over the age of 18. Square sellers also shared insights from their point of view on steps they’re taking first hand, or plan to take, to navigate the future of their retail store and the needs of their customers.
The Square Future of Retail report examines what retailers care about today and tomorrow, along with the cutting-edge tools and strategies that help them get where they want to go.