Square gives online businesses the power of a photo studio in their pocket
With the launch of Square Photo Studio in Canada, businesses can take professional product photos with the click of a button, boosting their sales - for free
Today, Square announced the Square Photo Studio app in Canada, which makes it easy for businesses to take high-quality product photos from a mobile device and directly sync them to a Square item catalog or online store to improve the customer experience.
In recent years, product images have become increasingly important to online selling success. In fact, according to recent Square data, retail merchants found that 94% of their first orders included product images, and only 11% were sold for the first time without an image. With the Square Photo Studio app, a seller can add beautiful, stylized images to their product pages on the go and through their phone, without the time and cost of a professional photo studio.
“Receiving new products in store on a daily basis and getting them up online on our website quickly gives us a competitive advantage,” said Kate Waugh, owner of Fat Plant Farm in Regina, Sask. “The Square Photo Studio app simplifies this process by allowing us to take professional-looking photos on our phone that can be uploaded in minutes. Running our online store on our phone has been streamlined with the tools Square offers to us.”
The Square Photo Studio app provides easy-to-follow prompts to take the best photo, automatically isolates the product from the background and allows users to choose stylized scenes that include new backgrounds, shadows and colours. From there, a seller can quickly and easily connect those images to items in their Square catalog, or create a new item entirely and immediately start selling. The app isn’t just limited to Square sellers — anyone with a product to sell can easily snap a photo, style that photo and sell with a Square Online Checkout link.
“It’s no secret that products with professional-looking photos perform better than those without,” said David Rusenko, head of eCommerce at Square. “Unfortunately, the cost, skill set and labour involved with taking those photos was often prohibitive. Now, with Square Photo Studio, sellers can give their items the look of a professional photo studio shoot from the comfort of their home, the office or on the go.”
The Square Photo Studio app is available in the Apple app store now globally, everywhere Square Online is available. To learn more about how Square is helping sellers of all types and sizes start, run and grow their business online, visit square.ca/online-store.