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Omnichannel Marketing: Definition, Strategy, Tools, and Examples

An omnichannel marketing strategy provides a fluid, connected experience across all customer touchpoints. Here is everything business owners need to know.

How to Easily Start Selling Online

Upgrade your business for 2022 and start selling your products online. Join Square today for seamless payment solutions and online transactions.

How to Choose the Right Online Store Platform for Your Business

What’s one of the first decisions you make once you’re ready to move online? Read our guide to choosing a web platform that will work for your business.

How to Use Instagram Shoppable Posts to Sell on Social Media

With Instagram shoppable posts, you can sell products directly from shoppers’ feeds. Users can browse, buy, and check out without leaving the app. Here’s how to get started.

How a Return Policy Can Give You a Leg Up on the Competition

Even exceptional items are sometimes the wrong size, wrong color, or wrong something, and they need to go back.

How to Set Up a Loyalty Program that Works

Customer loyalty programmes attract customers and keep existing ones returning. Learn about the different types and how to set up one that works for you.

Introduction to Email Marketing

Email marketing is a great opportunity to promote your brand, sell products or services, and build a relationship with customers. Learn more with Square.

5 Email Marketing Best Practices for 2022

Targeted email marketing is an extremely effective way to reach customers and drive sales. Here are the top 5 email marketing tips and tricks by Square.

How to Write Great Subject Lines That Get Your Emails Opened

Customers receive dozens of emails every single day. Find out how to improve your marketing email open rates with our guide to writing great subject lines.

How to Start and Grow a Newsletter: 11 Tips

Get newsletters right and you’ve an excellent way to market directly to your current and prospective customer base. Here’s a step-by-step approach.

How to Create a Coffee Shop Marketing Plan

Marketing is key to your coffee shop’s growth and success. Find out how to create a strong marketing plan for your coffee shop business with Square.

The Key to Attracting and Retaining Customers: Experience

Despite the tabloids, restaurants and shops on the high street aren’t doomed, they’re merely undergoing an exciting transformation. Learn more with Square.

How to (and Why You Should) Create an Email Marketing Strategy

Email marketing provides results - but you don’t have to take our word for it — we have the numbers to back it up, plus advice on how to create your email marketing strategy

Tips for Successful Customer Interactions

Check our top tips for successful customer interactions and find out how a positive experience can keep your customers coming back. Learn more with Square.

8 Ways to Show Your Customers You Care

Being grateful for your loyal customers — and showing them appreciation — is a gift that keeps on giving. Here are our favourite ways to show them you care.

How to Maintain Customer Relationships and Build Loyalty

63 percent of customers are loyal to a business because of great customer service. Discover how to keep your customers coming back for more with Square.

The 6 Benefits of Creating a Website for Your Photography Business

Discover the benefits of creating a website for your photography business. From promoting your portfolio to communicating your brand online.

Measuring Your Email Marketing: What’s a Good Open Rate?

Find out why analysing your email open rate should be an important part of your email marketing strategy. Discover how you can improve your rate.