Review daily sales for your restaurant
About reporting with Square
Square provides a powerful set of reporting features designed to provide restaurant owners and managers with deeper insights into their operations. These reports empower Square sellers to make data-driven decisions that can optimize performance, streamline operations, and enhance customer satisfaction.
With our enhanced Daily Sales Summary Email, you can gain more insight into how your business did that day with easy to read week-to-week and year-to-year comparisons.
Before you begin
To receive the Daily Sales Summary Email, email notifications must be turned ON and you must have sales the same day.
The Daily Sales Summary Email is sent roughly 1.5 hrs after your business hours close or at 1:30 am if you do not have business hours set up on your Square Dashboard. Learn how to Set up analytics and reporting.
Review your Daily Sales Summary Email
Comparisons
Comparisons help you easily understand the relative performance of your business throughout the day, week, or period. Comparing metrics to the same day last week or the same day last year can help you recognize whether you are doing better/worse than last week or last year. Week over week (WoW) and year over year (YoY) comparisons make it easy to draw conclusions about the performance of your business so that you can spend more time digging into why.
Week over week represents the percent or value change from the same day last week. If there is no data for the same day last week, there won’t be a percent or value change. Week over week comparisons can be useful for sellers to compare the performance of their business. This makes it easier to understand the relative performance (i.e. better than or worse than). Because of the weekly cycle nature of restaurants, using week over week comparisons also provides more relevant comparisons.
Year over year represents the percent or value change from the same day last year. If there is no data for the same day last year, there won’t be a percent or value change. Similar to week over week comparisons, this allows you to make more relative comparisons, which gives you a more accurate view on the performance of your business today.
Sales summary
This section captures the primary sales related metrics meant to give you an overview on the performance of your business. This section also includes descriptions for some of the metrics that are also available in the Sales Summary on Square Dashboard.
Service charges including auto gratuity, surcharges and other fees. Taxes and Fees on service charge are added to Taxes and Fees.
Deductions made to your sales due to returned sales, goodwill losses such as incorrect sales or discounts applied.
Gross Sales minus Returns minus Discounts and Comps. This is an indicator of performance that is often better than Gross Sales because Gross sales can be misleading in restaurants where comps and discounts are common. For operators, this is a more realistic figure of the money coming into the business from sales.
Sales breakdown
This section introduces tables that show sales broken out by category and order source. This can help you understand where your sales are coming from. These tables are also helpful for understanding why sales are better/worse than expected. Use these to position your marketing investments in the categories and order sources that are performing the best for you.