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Verify a Square Online Site with Search Engines

Verifying a site with Google Search Central (formerly Google Webmaster Tools) gives you access to reports about that site’s visibility in search results, and ensures that your site is indexed by Google on a faster and more regular basis.

Setting up an account with Google Search Central isn’t an absolute necessity, but it’s a smart way to monitor your search ranking. Learn more about Google Search Central on the Google developer site.

Log in at the link above if you already have a Google account, or create a new Google account if you don’t already have one. Any Google account email address (e.g. Gmail or Google Workspace) will allow you to log in.


Start the Site Verification Process

The first step is to choose what’s known as a ‘property type’. There are two options:

  • Domain: Use this property type if you own your domain name. This will cover all variations of your domain, including any subdomains.

  • URL Prefix: Use this property type if your website is published to a free subdomain, like or

Next, you’ll need to verify that you own the website or domain name in question. This process differs depending on which property type you selected.


To verify ownership of a domain property, you will need to create a TXT record for the domain using the value Google provides. Learn how to manage records for Square Online domains if Square hosts your domain and you’d like to add a TXT record. If your domain is hosted by a third party and you aren’t sure how to add a TXT record, contact your domain registrar to ask them for assistance.


URL Prefix

Google offers several methods for verifying ownership of a URL prefix property, but the HTML tag method is the simplest. Scroll down to the Other verification methods section, and click HTML tag to expand the panel. Copy the code that Google provides and paste it into the header section of your site in the site visibility. Save, then publish your website from the Square Online site editor.


Complete the Site Verification Process

Once you’ve done the first part of the verification, return to Google and click the Verify button to complete the process. If you closed the window, go back to Google Search Central, and use the finish verification link at the bottom of the page.

Note: If you used the domain property type, you may need to wait an hour or two for the DNS records to propagate before completing the verification process.


If everything is correct, you’ll see a message like the one above. If there’s an error, make sure that your site is published and that you’ve allowed enough time for the DNS records to propagate (TXT record method), then try clicking verify again. When you see the verification confirmation message, click Go To Property to open Google Search Console.

Add a Site Map


The next step is to add your sitemap. Click the icon in the upper left to open the menu, then click on Sitemaps. A sitemap is created automatically for every website hosted at Square. The filename for the sitemap is always sitemap.xml, so enter that into the Add a new sitemap field and click Submit.

After Verification is Complete

Google Search Central has various features to explore after you’re verified, which can help you see how well your site is ranked. Learn more with Google Search crawling and indexing FAQ on Google’s support centre.

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