This year, as many as 100,000 people attended the Toronto International Film Festival, enlivening the downtown area. Encompassing all credit, cash and debit transactions recorded by Square sellers, this analysis gives us some insight into the impact of this exciting annual event. In just the first week of the festival, overall consumer spending at local businesses in downtown Toronto increased 15 percent. In addition to attending over 1,200 screenings of 296 feature films, people went shopping, indulged in beauty and spa treatments, and made use of local transportation options.
