Loyalty between clients and beauty providers is one of the strongest across industries. Square Future of Commerce data found that 56% of global consumers have a preferred beauty provider or always book the same provider. That number is even stronger for women in particular — 73% regularly visit a beauty or personal care business, and 61% prefer to see the same provider each time they visit.
To dig deeper into the complex relationship between beauty providers and their loyal clients, Square partnered with Morning Consult to survey consumers across North America. In our Client Loyalty in the Beauty Industry report, you’ll find:
- Customers’ top-ranked motivations for staying with their same beauty provider — and reasons they decided to find a new one
- Consumer appetite for the newest beauty and wellness trends and what keeps them interested and invested in a particular business
- How leaders in the industry are staying up to date with the rapidly changing beauty landscape, from embracing technology to diversifying offerings and revenue
