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Email marketing on TIDAL Fan Base

TIDAL Fan Base is a suite of fan engagement tools available on TIDAL Artist Home, created in partnership with Square. With TIDAL Fan Base, you can easily store and organize fan information and communicate directly with your audience, through customizable email marketing campaigns. 

Get started 

If you are not an enrolled TIDAL Artist Home already, go to TIDAL Artist Home and create an account to get started. Check the TIDAL Artist Home Enrollment page for more information.

  1. Log in to TIDAL Artist Home and click the Fan Base tab.

  2. Click [Create Square account] and follow the prompts to create a new Square account..

  3. Once your Square account is created, you’ll be redirected to Fan Base in TIDAL Artist Home. 

  4. Click Get started under Fan contacts and follow the instructions to begin adding contacts and creating your first campaign.

Important Note: Pre-existing Square accounts cannot be used and a new account must be created in order to enroll.

Fan contacts

Fan contacts allows artists to collect (+ add, import) fan contacts and organize them based on what matters most for the artist. 

Fan contacts can be manually added or imported via .CSV in Fan Base. Artists can log into Square dashboard to export contacts through Customer directory.

Creating a campaign

In order to create a campaign you must first select the type of campaign you want to promote, such as new releases, quick updates, newsletters, or invitations to inform your fans about your upcoming show or tour. 

Design campaign

Design campaign is a user friendly platform that offers a wide range of options to create fan facing visual assets unique to who you are. Share these campaigns with your target audience by clicking Select audience at the top of the page to select all fans or a specific audience group created in Fan Contacts. Once you’ve reviewed the details of your campaign, design, and audience, click Send & Start Trial at the top of the page. A popup screen will appear to enter your payment information, click Subscribe to start your 30 DAY FREE TRIAL.

TIDAL Fan Base monthly subscription

If it's your first time creating a campaign, you are eligible for a 30 DAY FREE TRIAL that can be canceled at any time and you will not be charged until your trial ends.

Monthly subscription for TIDAL Fan Base:

  • 0-5,000 reachable contacts: $9.99 USD/month + applicable sales tax

  • 5,001-15,000 reachable contacts: $14.99 USD/month + applicable sales tax

  • 15,001+ reachable contacts: $19.99 USD/month + applicable sales tax 


Included in subscription:

  • Ability to send unlimited emails

  • Revenue driving email templates

Once you input your payment information click Subscribe to launch your campaign and promote your music and activities with TIDAL Fan Base.

Track campaign performance

Artists also have access to a valuable overview of my campaign performance, consisting of data that can help better understand their fans and what may or may not be effective in improving fan engagement.  

Data tracked for analysis:

  • Campaign Name

  • Status

  • Date

  • Number of recipients 

  • Open Rate

Resource

For detailed information, check our article Email marketing on TIDAL Fan Base FAQ.