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Increase Food Orders on Square Online Using Order with Google

Order with Google allows customers to easily discover and order directly from your Square Online ordering page using Google Search and Maps. The best part is that this feature comes at no extra cost. Customers looking to place pickup and local delivery orders directly on Google can quickly go to your site from the search result to complete their purchase – keeping business directly between you and the customer.

By pointing customers directly to your site instead of a third-party marketplace, you cut down on commission fees and preserve higher margins on every order. You also gain valuable customer data that you can use to send marketing campaigns and encourage repeat purchases.

Prepare Your Site for Order with Google

Order with Google is automatically enabled for your Square Online ordering page as long as you’ve finished the setup steps below.

Add or claim your Google Business Profile

A Google Business Profile is required for the Google food ordering feature to appear in your Square Online Overview page. If you don’t currently have one, learn how to add or claim your Google Business Profile in the Google support center.

If your Square Online ordering page link isn’t showing up on Google after you’ve claimed your Business Profile, check that your category on Google accurately reflects your business type, and is a food and drink category. Any changes made to your category may take up to 24 hours to appear in Google. You should also make sure that your location name and address in Square match those on your Google Business Profile.

Note: Some Google Business Profile merchant categories may not be eligible for Order with Google. If you don’t see this feature in your Dashboard for Square Online, it means you’re ineligible.

Your site must be published

Publish your website from the Square Online site editor by selecting Publish.

Your site must be accepting orders

Make sure you’re currently accepting orders by reviewing your settings from your Square Online Overview page in Settings > Checkout or Shared Settings > Checkout.

You must be offering pickup and/or local delivery

If you haven’t already, set up pickup and/or local delivery by going to your Square Online Overview page and selecting Fulfillment > Pickup & Delivery.

You must be listed as a food and drink business with Square

Order with Google is currently only available to food and drink business types. To change your business type with Square, contact Square Support.

Set Square Online as your preferred link on Google

If you also offer online ordering on third-party marketplaces, set your Square Online site as your preferred link on Google to avoid high marketplace commission fees. Learn how to set your preferred link in the Google support center.

Manage multiple locations on Google My Business

If your business has more than one location, Google allows you to manage all of them from a single business group. Learn more about business groups in the Google support center.

To start, set up a business group by linking all of your locations under the same login. This is more valuable than having separate Google Business Profiles for each location, as it shows Google that these locations operate under one brand. Linking your locations also avoids duplicate information about your business in separate accounts, which can be a red flag and potentially hurt your rankings.

Before adding more business locations, wait to ensure that your main location is verified. If you or someone else has already made a separate account for your different locations, you can simply transfer them in Google and connect them to the same master account.

Learn how to make a business group and transfer businesses to a business group in the Google support center.

Order with Google Buyer Experience

When a customer searches your business on either Google Search or Maps, they'll see an ordering button on the search result that they can select to choose an ordering channel.

Start-Google-Food-Ordering-EN

They'll then be taken to a page that includes all available ordering channels (like your website's ordering page or a third-party marketplace app).

Google-Food-Ordering-Channel-Options-EN

Buyers can choose to order directly from your website by choosing the Square option, which will take them directly to your Square Online site's ordering page.

Enable Order with Google if You Have Multiple Sites

If you have a single site in Square Online and meet the requirements for Order with Google, this feature will be auto-enabled for you. If you have multiple sites, you’ll need to enable it manually. To enable Order with Google for your Square Online sites:

  1. From your Square Online Overview page, go to Sales Channels > Order with Google.

  2. Toggle on the option to sync your sites and all future locations to Google.

  3. Toggle on the locations you want to associate with your site.

With multiple sites in your account, you’ll need to toggle on the locations that you want to associate with each of your sites. Each location can only be associated with one site at a time, meaning you won’t be able to use the same location on multiple sites.

Note: Any future changes you make to your settings may take up to 24 hours to appear in Google.

Disable Order with Google

To disable Order with Google for your Square Online site:

  1. From your Square Online Overview page, go to Sales Channels > Order with Google.

  2. Toggle off the option to sync your site and all future locations to Google.

When you disable Order with Google for your Square Online site, it’ll also disable all future syncing of any new locations you create.

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