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Set up Order with Google for Square Online

Who is this article for?
  • Sellers with online permissions. Set permissions in Square Dashboard.
  • Square Online subscribers
  • About Order with Google

    Order with Google allows customers to easily discover and order directly from your Square Online ordering page using Google Search and Maps ― at no extra cost. Customers looking to place pickup and local delivery orders directly on Google can quickly go to your site from the search result to complete their purchase – keeping business directly between you and the customer.

    By pointing customers directly to your site instead of a third-party marketplace, you cut down on commission fees and preserve higher margins on every order. You also gain valuable customer data that you can use to send marketing campaigns and encourage repeat purchases.

    Before you begin

    To set up Order with Google, you need to do the following:

    Some Google Business Profile merchant categories may not be eligible for Order with Google. If you don’t see this feature in your Square Online Overview page, it means you’re ineligible.

    Step 1: Turn on Order with Google

    If you have a single Square Online site and meet the requirements for Order with Google, this feature will be auto-enabled for you. If you have multiple sites, you need to enable it manually.

    1. Sign in to your Square Dashboard and click Sales channels > Online > Sales Channels > Order with Google.

    2. Toggle ON the option to sync your sites and all future locations to Google.

    3. Toggle ON the locations you want to associate with your site.

    With multiple Square Online sites, you need to toggle on the locations that you want to associate with each of your sites. Each location can only be associated with one site at a time, meaning you won’t be able to use the same location on multiple sites.

    Any future changes you make to your settings may take up to 24 hours to appear in Google.

    Turn off Order with Google

    When you disable Order with Google for your Square Online site, it’ll also disable all future syncing of any new locations you create.

    1. Sign in to your Square Dashboard and click Sales channels > Online > Sales Channels > Order with Google.

    2. Toggle OFF the option to sync your site and all future locations to Google.

    Step 2: View customer experience

    When a customer searches your business on either Google Search or Maps, they'll see an ordering button on the search result that they can select to choose an ordering channel

    Start-Google-Food-Ordering-US-EN

    They'll then be taken to a page that includes all available ordering channels (like your website's ordering page or a third-party marketplace app).

    Google-Food-Ordering-Channel-Options-US-EN

    Buyers can choose to order directly from your website by choosing the Square option, which will take them directly to your Square Online site's ordering page.

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