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Get Started with Square Loyalty

With Square Loyalty, you can create a digital loyalty rewards program that will keep your customers coming back again and again – with incentives they earn with each purchase.

This guide will help you set up, operate, and get the most out of your Loyalty program.

Create your Loyalty Program

When you sign up for Square Loyalty, your customers earn points for every purchase they make, even when they use cash, from your Square Point of Sale App. You can get started with creating your own Loyalty program from the Loyalty section of your online Square Dashboard or by selecting More > Add-ons > Loyalty from the Square Point of Sale app.

The first step is choosing what your customers will earn:

Loyalty Customize Your Program

They don’t need to receive a digital receipt in order to accumulate points – simply have your customer enter their phone number after they checkout. Your customers will be notified via SMS when they sign up with a link to their Loyalty activity in Cash App, and each time they earn a reward. Read more about how customers can track their Loyalty status with your business. 

Next, you can choose your program type; either visit based amount spent, or item/category based: 


Set up your Loyalty Rewards

Before you have the chance to review your Loyalty program offerings, set up your rewards. You can create up to 15 unique reward types for your program, and reward names can be up to 100 characters. However, we recommend keeping reward names around 50 characters or less for easier display across your Point of Sale and receipts and during the buyer enrollment process.

Loyalty reward creation

Manage Your Loyalty Program

Manage your Loyalty Customers

Enroll your customers: After you’ve set up and activated your Loyalty program and subscription, a screen inviting your customers to enroll in your loyalty program will appear after each transaction regardless of whether their purchase has earned them a point, reward or not.

View a customer’s Loyalty status: You are able to keep track of your customer’s loyalty status from your Customer Directory. Access their profile activity feed to see when they enrolled, points and/or rewards earned, redemptions, and more.

Manually adjust a customer’s Loyalty status: To edit a customer’s point count, locate their customer profile from your online Square Dashboard or the Square Point of Sale app and assign them the correct number of points.

View your customer’s rewards and coupons: Scroll to the Rewards section of a customer’s directory profile in your online Square Dashboard to see earned coupons and rewards, and to void any if needed.

Update a customer’s Loyalty phone number: Update or correct a customer’s phone number by searching their Customer Directory profile


Square Loyalty Pricing

Square’s Loyalty program subscription cost is based on your customer’s participation with your program, and the total number of qualifying Loyalty Visits across all active locations.

Monthly Location Cost Loyalty Visits
$45 Up to 500
$75 501-1,500
$105 1,501-10,000
Contact Square Sales Greater than 10,000

Set Up Multiple Locations: If your business has more than one location, you can create a Loyalty program at any or all of your locations. Your customers can earn points and redeem rewards at any of your participating locations.

If signing up through the Add-on Library in your Square Point of Sale app, you will be given a 30-day free trial for your Square Loyalty program. You will need to add a subscription payment method for your Square Loyalty program within the 30-day period from the Pricing and Subscriptions section of your online Square Dashboard. If a payment method isn’t added, your Square Loyalty subscription will expire and both new and existing customers will be prevented from participating in your program.

Learn more about how to manage your Square Loyalty Program.

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