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Promote Your eGift Cards

Send a free Square Marketing email

Let your customers know that you offer eGift Cards by sending out a free Square Marketing email campaign.

To send out your free campaign:

  1. Visit the eGift Cards section of your online Square Dashboard.

  2. Click Send Marketing Email and follow the steps to start your free campaign.

Check out Square Marketing to learn more.

Join the Give and Get Local Directory

The Give and Get Local Directory is a listing of businesses who offer Square eGift Cards. It allows buyers to browse and purchase eGift Cards from local businesses in their area, including your own.

To join the Give and Get Local Directory:

  1. Visit the eGift Cards section of your online Square Dashboard.

  2. Toggle on Show a link to my eGift Cards in public directories and you will appear in the online directory instantly.

Learn more about the Give and Get Local Directory.

Link to your order site from your Google Business Profile

Customers who search for your business on Google can easily shop for eGift Cards when you link to your Square eGift Card order site from your Google Business Profile.

To link to your Square eGift Card order site from your Google Business Profile:

  1. Visit the eGift Cards section of your online Square Dashboard

  2. Copy the URL to your custom eGift Card order site that is located below the toggle switch to Sell my eGift Cards Online.

  3. On your computer, sign in to Google My Business and follow these steps to add the link to your Square eGift Card order site from your Google Business Profile.

Read more on Google’s blog post about adding a link to your eGift Card order site from your Business Profile on Google.

Promote your eGift Cards on Instagram

Make it simple for your Instagram followers to support your business by linking to your eGift Card order site from a button on your profile and sharing special stickers that link to your eGift Card order site on your Instagram stories.

You can visit Facebook’s article to learn more about how to promote your eGift Cards on Instagram.

Offer eGift Card Promotions and Discounts

Create a promotion to encourage your customers to purchase eGift Cards at a discount. You can make this available to everyone who visits your eGift Card Order Page or make it available to customers with a promotion code.

Note: You’ll need to finish setting up eGift Cards and publish your order site before you create a promotion.

Types of Promotions:

  • Promotion: This will create a dollar amount or percentage discount available to all visitors to your eGift Card Order Page.

  • Promotion Code: This will create a time-based promotion only available to customers with the promo code. Note: Promo codes must be 4-20 characters long.

Create a Promotion

To create a promotion:

  1. Sign in to the Gift Cards section of your online Square Dashboard > eGift Cards.

  2. Click Promotion > Create Code.

  3. Select whether you’d like to offer a dollar amount or percentage discount. If you’re offering a percentage discount, you have the option to set a maximum discount amount. For dollar amount discounts, you have the option to set a minimum load amount.

  4. Save.

To discontinue a promotion, toggle the Enable button off.

Create a Promotion Code

To create a promotion code:

  1. Sign in to the Gift Cards section of your online Square Dashboard > eGift Cards.

  2. Click Promotion Code.

  3. Enter a promo code that’s 4-20 characters long.

  4. Select whether you’d like to offer a dollar amount or percentage discount. If you’re offering a percentage discount, you have the option to set a maximum discount amount. For dollar amount discounts, you have the option to set a minimum load amount.

  5. Select an optional expiration date for this promotion.

  6. Save.

You can discontinue a promotion code at any time by clicking the three-dotted actions menu to the right of the code details and clicking End.

To announce this promotion with a Square Marketing campaign, visit the eGift Cards section of your online Square Dashboard and click Send Marketing Email.

Promotional eGift Card Order Screen

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