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Promote Your eGift Cards

With Square, there are several ways you can promote your Square eGift Cards to increase awareness and sales.

Sell eGift Cards in Online Gift Card Marketplaces

When you offer eGift Cards through Square, you also appear in public gift card registries belonging to our partners, including Thnks, TruCentive, Giftogram, and the Square Give and Get Local Directory. Appearing in these directories allows customers to browse and purchase digital eGift cards from your business and other businesses like you. 

It is free to appear in these online gift card directories — you only pay standard credit card processing rates when a customer purchases an eGift card from your business online. The eGift cards purchased through these online directories can be redeemed at your business just like any other Square eGift Card and any eGift card sale made through one of our partners. Sales will appear in the gift card sales reports in your online online Square Dashboard.  

The Give and Get Local directory is a listing of businesses that offer Square eGift Cards. The directory allows buyers to browse and purchase eGift cards from local businesses in their area.

To appear in our partners’ online gift card marketplaces:

  1. Go to Payments > GiftCards > eGiftCards in your online Square Dashboard.

  2. Toggle on Show a link to my eGift Cards in public directories and you will appear in our partners online directories within one week.

If you no longer wish to appear in the online eGift card marketplaces, toggle off Show a link to my eGift Cards in public directories.

Square Marketing Email Campaign

Let your customers know that you offer eGift Cards by sending out a free Square Marketing email campaign.

To send out your free campaign:

  1. Go to Marketing in your online Square Dashboard.

  2. Click Create Campaign > Email.

  3. Under "One-time" campaign, select Promote eGift Cards.

  4. Click Send Marketing Email and follow the steps to start your free campaign.

Link to your order site from your Google Business Profile

Customers who search for your business on Google can easily shop for eGift Cards when you link to your Square eGift Card order site from your Google Business Profile.

To link to your Square eGift Card order site from your Google Business Profile:

  1. Go to Payments > Gift cards > eGift Cards in your online Square Dashboard.

  2. Copy the URL to your custom eGift Card order site that is located below the toggle switch to Sell my eGift Cards Online.

  3. On your computer, sign in to Google Business Profile and follow these steps to add the link to your Square eGift Card order site from your Google Business Profile.

Read more on Google’s blog post about adding a link to your eGift Card order site from your Business Profile on Google.

Offer eGift Card Promotions and Discounts

Create a promotion to encourage your customers to purchase eGift Cards at a discount. You can make this available to everyone who visits your eGift Card Order Page or make it available to customers with a promotion code.

Note: You’ll need to finish setting up eGift Cards and publish your order site before you create a promotion.

Types of Promotions:

  • Promotion: This will create a dollar amount or percentage discount available to all visitors to your eGift Card Order Page.

  • Promotion Code: This will create a time-based promotion only available to customers with the promo code. Note: Promo codes must be 4-20 characters long.

Create a Promotion

To create a promotion:

  1. Go to Payments > Gift Cards > eGift Cards in your online Square Dashboard.

  2. Click Promotion > Create Code.

  3. Select whether you’d like to offer a dollar amount or percentage discount. If you’re offering a percentage discount, you have the option to set a maximum discount amount. For dollar amount discounts, you have the option to set a minimum load amount.

  4. Click Save.

To discontinue a promotion, toggle the Enable button off.

Create a Promotion Code

To create a promotion code:

  1. Go to Payments > Gift Cards > eGift Cards in your online Square Dashboard.

  2. Click Promotion Code.

  3. Enter a promo code that’s 4-20 characters long.

  4. Select whether you’d like to offer a dollar amount or percentage discount. If you’re offering a percentage discount, you have the option to set a maximum discount amount. For dollar amount discounts, you have the option to set a minimum load amount.

  5. Select an optional expiration date for this promotion.

  6. Click Save.

You can discontinue a promotion code at any time by clicking the ••• actions menu to the right of the code details and clicking End.

Promotional eGift Card Order Screen

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