Promote Your eGift Cards

With Square, there are several ways you can promote your Square eGift Cards to increase awareness and sales.

Link to your order site from your Google Business Profile

Customers who search for your business on Google can easily shop for eGift Cards when you link to your Square eGift Card order site from your Google Business Profile.

To link to your Square eGift Card order site from your Google Business Profile:

1. Go to Payments > Gift Cards > eGift Cards in your online Square Dashboard.

2. Copy the URL to your custom eGift Card order site that is located below the toggle switch to Sell my eGift Cards Online.

3. On your computer, sign in to Google Business Profile and follow these steps to add the link to your Square eGift Card order site from your Google Business Profile.

Read more on Google’s blog post about adding a link to your eGift Card order site from your Business Profile on Google.

Offer eGift Card Promotions and Discounts

Create a promotion to encourage your customers to purchase eGift Cards at a discount. You can make this available to everyone who visits your eGift Card Order Page or make it available to customers with a promotion code.

Note: You’ll need to finish setting up eGift Cards and publish your order site before you create a promotion.

Types of Promotions:

• Promotion: This will create a dollar amount or percentage discount available to all visitors to your eGift Card Order Page.

• Promotion Code: This will create a time-based promotion only available to customers with the promo code. Note: Promo codes must be 4-20 characters long.

Create a Promotion

To create a promotion:

1. Go to Payments > Gift Cards > eGift Cards in your online Square Dashboard.

2. Click Promotion > Create Code.

3. Select whether you’d like to offer a euro amount or percentage discount. If you’re offering a percentage discount, you have the option to set a maximum discount amount. For euro amount discounts, you have the option to set a minimum load amount.

4. Click Save.

To discontinue a promotion, toggle the Enable button off.

Create a Promotion Code

To create a promotion code:

1. Go to Payments > Gift Cards > eGift Cards in your online Square Dashboard.

2. Click Promotion Code.

3. Enter a promo code that’s 4–20 characters long.

4. Select whether you’d like to offer a euro amount or percentage discount. If you’re offering a percentage discount, you have the option to set a maximum discount amount. For euro amount discounts, you have the option to set a minimum load amount.

5. Select an optional expiry date for this promotion.

6. Click Save.

You can discontinue a promotion code at any time by clicking the ••• actions menu to the right of the code details and clicking End.