View your Square Loyalty Metrics

About loyalty reporting

Loyalty reporting allows you to have an overview of your loyalty metrics to help you keep a pulse on the performance of your loyalty program. You are able to filter these metrics by date and business location.

Before you begin

You can only view loyalty reporting from Square Dashboard. To view loyalty reporting, you need to create a loyalty program first. Learn how to create a loyalty program.

The following information is available in your loyalty reporting:

• Average customer spend for loyalty customers vs non-loyalty customers

• Sales for loyalty customers vs non-loyalty customers

• Sales attributed to loyalty promotions

• Number of visits for loyalty customers

• Breakdown of top customers by visit and loyalty tier

View loyalty reporting

1. Log in to Square Dashboard, then go to Loyalty. Here you'll see an overview of your program metrics.

2. Click Reports.

3. Select Visits, Sales, or Top Customers.

Related articles

• Enroll customers in your loyalty program

• View and void loyalty rewards and coupons

• Create loyalty promotions

• Update customer loyalty profiles

• Edit loyalty programs