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Home>Customer Insights

How to Use Customer Insights

Customer Insights can help you better understand your customers’ behaviour through their payments. By having reporting and analytics software, you can uncover these insights to continue doing what’s working and to inform future business decisions. Visit your online Square Dashboard to get started.

Note: All insights are based on credit and debit card transactions only. Cash transactions aren’t included at this time.

Customer Insights is part of our full suite of Customer Engagement features.

New vs. Returning Customer Performance Graph

The New vs. Returning Customer Performance shows your Total Visits and sales breakdown by new vs. returning customers over the specified time period. Customers are currently identified by the payment card they use. 

  • Returning Customers: Patrons who’ve made a purchase at your business before and have paid with the same payment card. 

  • New Customers: Patrons who use a payment card that hasn’t previously been accepted at your business.

Customer Visit Frequency Graph

The Customer Visit Frequency graph displays the frequency of your customer visits over a specific time period. Use this chart to better understand your distribution of customers by visit count, which is a good indicator of overall customer loyalty and retention.  

Example: 1-time visitors are those who’ve only made one purchase at your business; 2-time visitors are those who’ve only made two purchases (with the same payment card) at your business; and so on.

Learn more about: Customer Engagement

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