Best Practices for Self-serve Ordering with Square Online
With self-serve ordering, you can set up QR codes that are uniquely mapped to your ordering stations (e.g. tables, event seats, parking spaces, hotel rooms, etc.) to power contactless dine-in ordering and payment. Guests simply scan QR codes from their phones to pull up your Square Online ordering page where they can browse your menu items, place orders, and pay. This powerful feature is available on all Square Online plans (including the free plan).
Self-serve ordering can be used at all different types of businesses, including table service restaurants, quick-service restaurants, bars and breweries, food trucks, hotels, stadiums and event spaces, and more. On average, businesses see a 35% increase in sales within the first 30 days after implementing self-serve ordering due to improved safety, efficiency, and order accuracy.
In this article, we’ll walk you through best practices for:
Optimising your online ordering page for QR code orders,
Customising, printing, and posting your QR code signage,
Training your staff, and
Growing your sales using self-serve ordering.
Create a Successful Experience with Your Online Menu
Your online ordering page is the menu customers will access on their phones when they scan a QR code. While self-serve ordering saves you the time and cost of printing physical menus, it’s important that your online ordering page is just as appealing. Here are some tips on creating a Square Online ordering page your customers will love.
Design and Post Your QR Code Ordering Cards
Before your guests can begin placing self-serve orders, you’ll need to create signage to display your QR code along with some brief instructions. You can create multiple ordering cards to place at each ordering station, or just a few larger signs to place on your storefront or anywhere else customers would line up to order. Here are some tips to make designing, printing, and posting your QR codes as easy as possible.
Set Up Your QR Codes to Fit Your Workflow
QR code ordering has helped hundreds of restaurants, bars, breweries, cafes, food trucks, event spaces, and other businesses increase sales due to its improved safety, efficiency, and guest experience. You can use QR code ordering for various workflows, whether you run food and drinks to tables, or have customers place and pick up orders at a counter or window. Here are some examples of how to weave self-serve ordering into your business workflow.
Train Your Staff
Getting your staff up-to-speed on self-serve ordering is the next step to making sure both employees and guests have a remarkable experience. Here are some important tips for training employees on this service model.
Incentivise Return Customers
Beyond improving your business’ safety, efficiency, and overall dine-in experience, self-serve ordering also means that you'll gather customer information like names, emails, and phone numbers on every purchase. With this information, you can maintain relationships with customers who provide explicit consent to opt-in to receive email marketing. Here are the top five tips for using self-serve ordering to help drive even more sales — both in-person and online.