Set up an online ordering profile
About online ordering profiles
Online ordering profiles offer a branded online presence for food and beverage businesses at no extra cost (processing fees apply), functioning with the ease of a mobile app without the commissions or fees typically associated with marketplace platforms. With online ordering profiles, you can:
Quickly set up and personalize your profile, including your menu and branding.
Promote your profile by sharing your link or QR code on various platforms such as Google, social media, or even your countertop.
Enable customers to place instant, secure orders using Cash App, credit, or debit, with Cash App users benefiting from one-tap checkout with their saved payment details.
Allow customers to redeem discounts, promo codes, and gift cards during checkout.
Additionally, your profile automatically synchronizes between Square and Cash App, making it even simpler to manage and grow your online business.
Before you begin
You can set up an online ordering profile from Square Dashboard.
Online ordering profiles are only available to food & beverage sellers.
-
To allow customers to redeem discounts, promo codes, and gift cards during checkout, you need to do the following:
Create and edit discounts. To offer automatic discounts on orders placed through your online ordering profile, you must apply the automatic discount to Square Point of Sale and other integrations from the discount settings. Discounts applied only to Square Online sites will not be reflected in your online ordering profile.
Step 1: Get started
To get started, sign in to Square Dashboard and go to Online > Ordering profile.
Step 2: Add or review location details and online fulfillment methods
If your location has a valid address, pickup fulfillment will be set up automatically. You can also set up your location and other online fulfillment methods manually. To start, click Add/Confirm location.
Step 3: Set up menus
Online ordering profiles use your menus and menu items to build an online catalog that customers can browse and purchase from. You can also make your menus available during certain times of the day (think breakfast, lunch, dinner, etc.) to accomodate your menu hours. To start, learn how to create and update menus.
Step 4: Enable ordering
Preview your online ordering profile by clicking on your link or reviewing the live preview. Once you’re ready to go online, click Enable ordering.
Step 5: Set up your profile with Google
Syncing your business information with Google allows customers to easily discover and order directly from your ordering profile using Google Search and Maps—all at no extra cost.
By setting up and syncing a Google Business Profile with Square, you can seamlessly manage your Google presence directly from your Square Dashboard. Be sure that you have a physical location as Google requires a physical location to create a Google Business Profile. Online-only businesses that sell virtually are not eligible to sync their virtual locations to Google.
- Sign in to Square Dashboard and go to Online > Channels.
- Under Google, click Connect.
- Choose the Google account to connect with Square and click Get started.
Make sure your Square locations match the location information in Google.
- Sign in to Square Dashboard and go to Online > Channels.
- Under Google, click Manage.
- Click Locations and details.
- Under any locations that need review, click Review. Follow the steps to review and confirm location details.
- If prompted, choose your verification method from SMS, Call, or Email.
- Enter the verification code you receive and click Verify.
You can edit your location details in Square at any time and they will sync with Google.
- Sign in to Square Dashboard and go to Online > Channels.
- Under Google, click Manage.
- Under “Order with Google,” toggle on Online ordering profile.
- Optionally toggle on Set as preferred ordering link on Google. Doing this can help bring you more traffic and avoid high marketplace fees.
- Click Save.
As part of Order with Google, we will send Google your:
- Online ordering profile URL
- Online ordering menus with item pricing
If you decide to connect your Square account to your Google account and sync your Square locations with Google Business Profile, we will send Google any of the following information that you’ve entered in Square:
- Business name
- Business description
- Business address & location coordinates
- Business category
- Business type (mobile or physical)
- Business hours
- Business phone number
- Business website links
- Business logo
You can review, edit, and delete this information ahead of time or while setting up your Google connection. You can also stop sharing data with Google you’ve already shared at any time.
- Sign in to Square Dashboard and go to Online > Channels.
- Under Google, click Manage.
- To stop sharing your online ordering profile URL and menus with Order with Google:
- Under “Order with Google,” toggle off Online ordering profile. This will turn off Order with Google for all of your current and future locations with an online ordering profile.
- To stop sharing business information with Google Business Profile:
- For one location: Click Locations and details and disable sync for that location.
- For all locations: Click Google account, then click Disconnect.
Step 6: Manage sales tax settings for online sales
When you set up your online ordering profile, the sales tax settings to apply automatically generated tax rates for online orders are automatically activated. To set up your taxes, learn how to create and manage sales tax settings.
Step 7: Join Neighborhoods on Cash App (optional)
Neighborhoods on Cash App helps you maximize the potential of your online ordering profile, allowing your customers to follow your business and order through Cash App. By joining the program, you access free direct marketing, neighborhood wide rewards, and a lower processing fee for orders made from Cash App. Learn how to join Neighborhoods on Cash App.