Get Started with Your Customer Directory
Square’s free Customer Directory is a contact management tool where you can store customer information, view how they interact with your business and engage with them.
There are several ways you can add a customer profile to your Customer Directory:
They’re also automatically added when booking services with you via Square Appointments and are participating in your Square Loyalty programme.
You’re also able to manually add or import customers to your directory in bulk.
If a customer pays with cash, cheque or another form of tender that isn’t a payment card, you can still associate their payment with a new or existing customer profile.
Your Customer Directory allows you to create, import or export your customer list from your online Square Dashboard. Square helps your directory grow by creating Instant Profiles from card sales that contain a customer’s basic information. You can then add information that customers choose to share with you, for example, their email address or phone number, to enhance these profiles on your own.
Note: Within the customer list in your Square App, you can view customers' email addresses and phone numbers, without the need to view their profiles.
Customer profiles include the following sections:
|Edit Customer||Allows you to add and update personal information for the selected profile.|
|•••||Click the three-dotted icon (•••) at the bottom of the profile to Add Note, Add Card, Merge with another Customer, Upload File, Send Message, Delete Customer, and more.|
|Personal Information||Save and view a customer’s name and other information the customer chooses to provide, including contact information, along with their address, birthday, and any information from custom fields.|
|Marketing||Displays subscribed or non-subscribed email status.|
|Cards on File||Securely store a customer’s payment card information for future payments.|
|Loyalty||If you’re using Square Loyalty, you’ll be able to view a customer’s status and activity, along with the ability to adjust stars, manage linked cards, and update their loyalty phone number.|
|Invoices||Draft, outstanding, or paid invoices. You can also create or view invoices for that customer.|
|Notes||Add timestamped notes and set reminders for yourself.|
|Files||Upload files and photos to your customer’s profile to keep any relevant documents in one place. Only upload files you have the rights to use. Files cannot be larger than 20MB. Supported file types: .pdf .gif .jpg .jpeg .png.|
|Buyer Summary||View customer details, including their average spend, total visits, and frequency.|
|Coupons and Rewards||View and manually expire any coupons and rewards associated with a customer.|
|Appointments||If you’re using Square Appointments, you’ll be able to view upcoming and past appointments, along with the ability to book future appointments for a client.|
|Activity||View the customer’s activity at your business, including purchases, Feedback sent about your business, Square Loyalty activity earned, and Square Marketing campaigns received.|
|Additional Information||Includes information on when and how this customer profile was created.|
Within each customer profile, you will find cards, or sections, that contain related information. For example, you may have a section in a customer’s profile for Loyalty, which would contain information related to that customer’s participation in your loyalty programme. Or maybe a customer has several vouchers, and those will now be organised under a voucher card.
Learn how to manage your customer directory online.
Customer Directory Filters
Your Customer Directory has filtering options that allow you to view customer information in greater detail. Filters you can apply range from items purchased, payment frequencies, locations visited and more. To apply filters and view specific data:
Go to Customers > Directory tab on your online Square Dashboard.
Once your filters are applied, click View Customers to see the customers that fall within the criteria set by your filters.
Note: You can apply filters through both your online Square Dashboard and your Point of Sale app. However, not all filters are available through your app at this time. A more comprehensive list of customer filters is available through your online Square Dashboard.
Customer Groups at a Glance
Now that you have an understanding of how profiles work, learn how to manage customer profiles in your directory.
Square Feedback allows your customers to privately message your business with feedback about their experiences – right from their receipts. The Feedback section of your online Square Dashboard will allow you to have direct communication with customers to resolve any issues privately, right through the digital receipt.
Insights can help you better understand your customer's behaviours through their payments. By having reporting and analytics software, you can uncover these insights to continue doing what’s working and to inform future business decisions.
Learn how how to use Customer Insights.
Customer Directory Permissions
When using Square’s Team Management features, you can assign roles and permissions to your team members so they can take action in your Customer Directory. Actions your team members can take range from creating customer profiles, merging duplicate profiles in bulk and more.
By default, customer contact info such as email address, physical address and phone number will be turned on for your team by default if you have assigned custom permission sets. You can give your team the ability to view and edit this information by enabling this permission with Team Management.