Manage Your Customer Directory Online
Create and enhance existing customer profiles in your directory so you always have their information on hand, and know exactly how they interact with your business.
Manually Add Customers
When adding customers to your directory, make sure their information stays safe – don’t store sensitive or confidential information in the notes field, such as payment card numbers or sensitive health information.
To add customers to your directory:
Visit Customers in your online Square Dashboard.
Click Create Customer.
Enter your customer’s information and click Save.
Clients who pay you using Square Invoices are automatically added to your Customer Directory.
Note: If you are using custom permission sets for your team, customer contact info such as email address, physical address and phone number will be turned on for your team by default. You can give your team the ability to view and edit this information by enabling this permission with Team Management.
You’re also able to add customers from the Square Point of Sale app. Learn more about managing your Customer Directory from the Square app.
From your online Square Dashboard, you can also upload customer profiles in bulk. To do so:
From Customers in your online Square Dashboard, click Import/Export in the top-right corner.
Drag and drop your customer CSV file into the upload field or click select it from your computer to upload the file. You can also export your CSV from other email marketing tools, such as Mailchimp or Constant Contact, and upload the file to your Customer Directory.
Add this customer file to an existing customer group or create a new group.
To add customers to an existing group, click the drop-down menu and select a group from the list.
To create a new group, enter a name and select create new in the drop-down field. Choose a name that will be easy for you to remember the context of the list, like the source of the list or type of customers included in it.
Confirm your customers’ details are in the correct columns. If there are errors, click the drop-down menu to the right of the field and select the correct field.
Note: Use the Notes attribute to keep all the information that doesn’t align with our predefined fields.
Click Import to move this group to your Customer Directory.
Edit Customer Profiles Online
From Customers in your online Square Dashboard, click a customer’s name to view their full profile > click Edit Customer at the bottom of the profile.
Make any necessary changes.
Delete Customer Profiles Online
From Customers in your online Square Dashboard, click a customer’s name to view their full profile > click the three-dots icon on the top right.
Select Delete Customer at the bottom of the drop-down menu.
Deleting a Customer Profile will not delete previous transactions. You can always view transactions in your online Square Dashboard.
Your Customer Directory will identify potential duplicate profiles if two or more customers share the same email address and/or phone number. However, if the profile names are dissimilar, or if the two profiles have a different email or phone number, they will not be identified as duplicates. In this case, you can still manually merge the profiles if they happen to be the same customer.
After manually adding customers, or importing customer contact information to your directory, you may end up with duplicate records. Duplicate records may incorrectly increase the total number of customers in your directory and lead to increased pricing for Square Marketing subscriptions. We recommend that you review your directory periodically to ensure that no duplicates exist.
To check for duplicates and resolve them:
Visit your Customer Directory from your online Square Dashboard.
Within the All Customers group, if multiple records exist with the same email address or phone number, you’ll receive an alert notifying you there may be duplicate entries.
Click Duplicate Suggestion to review the entries flagged as duplicates.
You can choose to Ignore entries that aren’t duplicates, or click Merge or Merge All to combine confirmed duplicates.
Manually Merge Duplicate Customer Profiles
If our system has not recognised a duplicate, you can manually merge two profiles. To do so:
Select the duplicate Customer Profile.
Click on the three-dotted Actions menu > Merge with another customer > search and select the profile you’d like to merge.
Carefully review the profiles being combined, as a merge can’t be undone.
Note: From the drop-down menu on the main Customers screen of your Square App, you can create a new profile, filter customers, manage groups, add customers to groups, resolve duplicates, merge customers, bulk delete and view feedback from virtually any screen.
Upload File Attachments
Add file attachments to your customers’ profiles to keep records, contracts, documents or photos.
To upload a file:
Select a customer from your directory.
Click the three-dotted icon at the bottom of the profile > Upload File.
Drag and drop or select a file from your computer. Note: Only upload files you have the rights to use. Files cannot be larger than 20MB. Supported file types: .pdf .gif .jpg .jpeg .png..
Once uploaded, click the three-dotted actions menu to the right of the file to Download, Rename, Preview or Delete.
A customer profile can contain up to 100 files. Merging two customer profiles also merges any files attached to them.
Note: Do not use this feature to upload files containing illegal content or sensitive confidential information, including personal health information or payment card information.
Notes and Reminders
Your Customer Directory lets you add timestamped notes to your customers’ profiles and reminders to revisit those notes in the future.
Add a Note
Select a customer from your directory > click Add Note in the Notes section or from the three-dotted icon at the bottom of the profile.
Add your note to the field.
If you’d like, set a reminder using the default times or by adding a custom date and time.
If you’ve set a reminder, you’ll receive a push notification on your mobile device via the Square app and an email notification to the address associated with your Square account.
To delete a note, select it from the customer’s profile and click Delete.
Save Payment Cards Online with Card on File
Collecting payment from your customers is even easier when their payment cards are saved to your directory. Here’s how to link a payment card to a customer profile:
Select a customer from your directory > click Add Card in the Cards on File section or from the three-dotted icon at the bottom of the profile.
Enter the card details and your customer’s email address.
You must have written authorisation from your customer to save their payment card. Use the provided template form by clicking Download Form and send it to your customer.
Note: Make sure to keep authorisation forms on file and store them securely.
With Square’s Team Management subscription, you can assign roles and permissions to your team members so they can take action in your Customer Directory and help manage customer profiles. You can learn more about getting started with Team Management and view which custom permission sets you can assign your team in our Support Centre.
Now that you have an understanding of how you can create and update customer profiles, learn how to manage customer groups and filters.
Your Customer Directory stores customer information and provides ways to view how customers interact with your business. By applying filters, you can view in-depth information about your customers, such as the business locations they visit, payment amounts, items purchased, and more. To apply filters:
Log in to your online Square Dashboard > Customers.
Click on the Directory tab > select Filters.
Apply filters for the customer data that you wish to view.
Click View Customers to view the customer data.
If you are using Square Marketing, you can leverage customer contact information in your directory to create email marketing campaigns and apply filters to view your Marketing Subscribers. Learn more about creating a Square Marketing campaign.
Note: You can apply filters through both your online Square Dashboard and your Point of Sale app. However, not all filters are available through your app at this time. A more comprehensive list of customer filters is available through your online Square dashboard.