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Home>Domains

Get Started with Domains for Square Online

Note: Your Square Online website must be upgraded to a paid plan in order to publish it to a custom domain name.

A domain, often known as a URL or site address, is what helps users find your website while browsing the Internet. If you think of your website as a house, then a domain is the house's address.

There are numerous ways you can use a domain for your website. If you already have a Square account, and have Square Online set up, learn more details below.

Choose a Great Domain Name

If you're just getting started with the world of domains and websites, your first step might be to choose a great domain name for your site. Consider the following tips when beginning your search.

Keep it short

Aim for 20 characters or fewer to keep your domain easy to remember. If anyone mentions your site to another person, you want that person to recall the address when they get a chance to look you up later.

Keep it simple and obvious

Make sure your domain is easy to remember and spell. If possible, it’s best to ensure the domain name is simply the name of your business (or includes the name of your business).

Avoid numerals and hyphens

Adding numbers and non-alphabetic characters can cause confusion and potential loss of traffic to your site.

For example, if you have a business called My Business Inc., domains like mybusiness.com or mybiz.com are much better choices than my-business.com (since many people may not think to add a hyphen when entering the address).

Consider keywords and cleverness

If your top domain choice is not available, consider including a keyword as part of it.

Let’s say you run My Business Inc. in a specific city, but you discover that mybusiness.com is already taken. In that case, mybusinesscityname.com is an excellent alternative, as are visitmybusiness.com, mybusinessincityname.com, workwithmybusiness.com and other variations.

Register your domain for multiple years

Registering your domain for multiple years can help your site rank higher with Google, and other search engines. This is because it implies your business will be around for all those years, which legitimises it in the eyes of Google when compared to sites whose domain registrations last for shorter terms.

Look for variations of your domain

While not necessary, purchasing multiple versions of a domain name ensures competitors can’t undercut you in the future.

Beyond concerns about competition, let’s say you own mybusiness.com. In this case, it could be helpful to also own mybusiness.net to ensure someone who enters either address ends up at your site. This is known as domain forwarding.

Set Up and Change your Website's Domain Name

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Once you have a domain, there are several ways to get your domain associated with your website. We even offer a free option. Learn more below.

Register a new domain

You can purchase and register a brand new domain name here at Square. To register a new domain name:

  1. Go to the Domain area of your Square Online Overview page.
  2. Select Register.
  3. Enter the domain name you want into the search box to start the purchase process.

Assign or connect your domain

Once you own a domain, you can then assign or connect the domain to your Square Online site. You can also change it at any point.

To assign a domain name you purchased at Square to a Square Online site, please follow the directions below:

  1. Go to the Domain area of your Square Online Overview page.
  2. Select the domain you wish to assign to a site.
  3. Under Destination, select Set Destination or Change > Assign to one of my sites. Select Continue to proceed.
  4. Choose your site, and select Set as primary and forward existing domain. This will assign the domain name as your site’s primary address. Any previously assigned addresses will forward to this new, primary address.
  5. Select Save when finished.
  6. Go to your Square Online site editor, and Publish your site to see the change live.

To connect your third-party domain name to your Square Online site, please follow the directions below:

  1. From your Square Online Overview page, go to Website > Site Visibility.
  2. In the Site Address section, select Customise.
  3. Under Use a domain I own elsewhere, type in your domain name, and select Verify to proceed.

Learn more about how to connect your domain to Square Online if it’s hosted by a third party.

Transfer your domain

Transferring your domain name to Square allows you to manage everything for your website from one simple-to-use interface. To start:

  1. Go to the Domain area of your Square Online Overview page.
  2. Select Transfer.
  3. In the search box, enter the domain name that you want to transfer and follow the step-by-step instructions.

Learn more about how to transfer your domain to Square.

Use a free subdomain

If you don’t already own a custom domain, and aren’t ready to buy one, you can create a free subdomain for your Square Online site. To set one up, please follow the directions below:

  1. From your Square Online Overview page, go to Website > Site Visibility.
  2. In the Site Address section, select Customise.
  3. Select Use a Square subdomain, and enter your preferred subdomain name (e.g. mybusiness.square.site).
  4. When finished, select Change.
  5. Go to your Square Online site editor, and Publish your site to see the change live.

Learn more about how to use a free subdomain with Square Online.

Use a custom subdomain

If you already own a custom domain, and want to use a separate web address created from that custom domain, then you can create a custom subdomain for your Square Online site. For example, if your custom domain name is mybusiness.com, then your custom subdomain could be something like store.mybusiness.com. To set one up, please follow the directions below:

  1. From your Square Online Overview page, go to Website > Site Visibility.
  2. In the Site Address section, select Customise.
  3. Select Use a domain I own elsewhere, and enter your preferred subdomain name (e.g. store.mybusiness.com).
  4. Select Verify to proceed.
  5. Choose the Connect… option, and select the Connect button.
  6. Note the Square IP Address in the POINTS TO column.
  7. Go to your Square Online site editor, and Publish your site to see the change live.

Learn more about how to use a custom subdomain with Square Online.

ICANN and WHOIS

ICANN is the international, non-profit organisation that oversees the registration of all domain names globally. According to ICANN, all domains registered on the web must have current contact information from the person or entity that registered that domain, which is added by default to the ICANN WHOIS database.

Learn more about Square Online domains and ICANN's WHOIS database.

Domain Forwarding

You can direct multiple domain names to one website with domain forwarding. If you want to use more than one, simply publish your site to one of those domain names so it becomes your primary domain, and then forward any other domain(s) to that primary domain.

To forward a domain you purchased from us, please follow the steps below:

  1. Go to the Domain area of your Square Online Overview page.

  2. Select the domain you want to forward.

  3. Select Set Destination > Forward to an external URL.

  4. Type the domain name you want to forward this domain to (which would be your primary domain).

  5. Select Save.

Repeat these steps for any other domains we host that you want to forward.

If you bought the domain you want to forward to your primary domain through another registrar, you'll need to ask them for help on how to forward one domain to another.

Note: This is different from domain redirects, which help forward old page URLs to new ones.

Manage Records

Managing records for your domain is very important for keeping your website, as well as any email addresses based on your domain, working properly. Learn more about how to manage records for Square Online domains.

Top Level Domains (TLDs)

A TLD, or Top Level Domain (often referred to as a "domain extension"), is the last part of a domain name, which would be the .com, .org, .co, .store, .menu, .blog, etc. part of the domain. If you purchase a domain from Square, be sure to complete the buying process to confirm the final price of the domain, as different TLDs will have different prices.

We currently offer a wide range of TLDs for sale, but if you're unable to find a specific TLD you want, you can purchase a domain from another registrar, and connect your domain to Square Online.

Note: Some ccTLDs (country code Top Level Domains), like .com.au, can only be registered for 2 years at a time.

Secure Socket Layer (SSL)

Secure Socket Layer (simply known as SSL) encrypts the data that goes from a user's computer to your website and back, making the data exchange secure. This is especially important for online stores, where users will expect their information to be secure while transacting with you.

If your domain is hosted at Square, SSL is enabled by default for you the first time you publish your website. Occasionally, it may take up to 24–48 hours before the certificate is configured.

If you have a domain hosted by a third party, you can still have SSL on your website. Make sure your domain name is pointed to the correct IP address, and that your website is published. Learn how to connect your domain to Square Online correctly to enable SSL.

Billing

The domain service always attempts renewal approximately 45 days early to ensure that it renews successfully (before actual expiry). If the payment does not process successfully, then that would grant you plenty of buffer time to update the payment details so you avoid having your site suddenly go offline.

Note: The domain doesn't actually expire until the anniversary date of the purchase.

If you need to process a refund for a registration, transfer or renewal, please contact our Support Team as soon as possible. We can also help you confirm if a bill you received for your domain is legitimate or not.

Learn more about how to manage your Square Online subscriptions.

Troubleshooting

If you don’t see your site online for any reason, there are several troubleshooting measures you can take related to your domain:

  1. Publish your site from the Square Online site editor by selecting the Publish button.

  2. Be sure there are no typos in the domain you associated with your site, or in the address you entered in the browser to search for your site.

  3. Reload your browser, and clear your cache. This is in case an unpublished version of your site is cached in the browser you’re using.

  4. Try searching for your site using a few different browsers, devices and Internet networks to pinpoint if any of these are part of the issue.

  5. Make sure your billing information is up-to-date for the domain service, and that it isn’t expired. Learn more about how to manage your Square Online subscriptions.

  6. If your domain or website are hosted by a third party, be sure that the domain is connected to your website correctly. Learn how to connect your domain to Square Online if we host your site, but the domain is hosted by a third party.

  7. If your third-party domain’s DNS records include an AAAA record, our service will not recognise it and the domain will not populate your website when it’s searched in a browser. To fix this issue, remove the AAAA record from your domain’s DNS, and allow the changes to propagate (usually within 48 hours).

  8. If you just purchased or transferred a domain, note that there’s a 24–48 hour propagation period that must take place before your website is live at the domain name. You must wait until the DNS propagation period is complete for the website to appear when the domain name is entered and searched in a browser. Learn more about transferring your domain to Square.

These are all important troubleshooting steps you should take before you contact our Support Team.

Other Domain Concerns

If you have concerns regarding your domain, here are some reasons you might need to contact our Support Team:

  • You received a bill in the post regarding your domain, and it looks like a scam.

  • You just registered a domain within the last 5 days, but it has a typo in it and you want it corrected.

  • You need a refund for a renewal or transfer.

  • Your domain has entered Redemption Grace Period (RGP) in its lifecycle after being expired for a long time, and you need to gain control of it again. Learn more about the domain lifecycle and RGP on the ICANN website.

  • You want to transfer a ccTLD away from Square. All ccTLDs, or country-specific domains (e.g. co.uk, .de, .ca, etc), require a special process to transfer them away.