Promote your eGift Cards
With Square, there are several ways you can promote your Square eGift cards to increase awareness and sales.
Square Marketing Email campaign
Let your subscribed customers know that you offer eGift Cards by sending out a free Square Email Marketing email campaign.
To send out your free campaign to subscribed customers:
Go to Marketing in your online Square Dashboard.
Click Create Campaign > Email.
Under ‘One-time’ campaign, select Promote eGift cards.
Click Send Marketing email and follow the steps to start your free campaign.
Join the Give and Get Local Directory
The Give and Get Local Directory is a listing of businesses that offer Square eGift cards. It allows buyers to browse and purchase eGift Cards from local businesses in their area, including your own.
To join the Give and Get Local Directory:
Go to Payments > Gift Cards > eGift cards in your online Square Dashboard.
Toggle on Show a link to my eGift cards in public directories and you will appear in the online directory instantly.
Learn more about the Give and Get Local Directory.
To search for your business or others that offer eGift Cards in the Give and Get Local Directory:
On the Give and Get Local Directory, enter in an address or press Use current location.
Apply additional filters, such as business category, if needed.
Select the business you wish to order an eGift Card from and continue through the checkout process on that business’s eGift Card order site.
Note: Only businesses offering Square eGift cards will appear in the search. Businesses that only offer physical gift cards in-store will not be reflected.
The image, business name and location that represent your business in the Give and Get Local directory are the eGift Card design and business name and location that you have associated with your Square account.
To update the appearance of your business name and your location in the Give and Get Local directory, visit the Account & Settings tab from your online Square Dashboard.
To update the eGift Card image associated with your business in the Give and Get Local directory:
Go to Payments > Gift cards on your online Square Dashboard.
Select eGift cards > Configure > Manage designs.
Add design and upload your preferred image, then click Save.
If your business sells eGift cards through Square and you have been processing payments with us, you should have the option to be included in the Give and Get Local Directory by visiting the eGift cards tab in your online Square Dashboard and toggling on Show a link to my eGift cards in public directories. Once you toggle this on, your business should appear in the Give and Get Local Directory instantly.
If you wish to exclude your business from this directory but still want to sell eGift cards via your personal eGift card site, please visit the eGift cards section in your online Square Dashboard and toggle off Show a link to my eGift cards in public directories. Once you toggle this off, your business will be removed from all directories, but you will still be able to promote your business and sell eGift cards online through your personal eGift card site using your custom URL.
If you no longer want to offer eGift cards for sale online, please visit your online Square Dashboard and toggle off Sell eGift cards online.
Link to your order site from your Google Business Profile
Customers who search for your business on Google can easily shop for eGift cards when you link to your Square eGift card order site from your Google Business Profile.
To link to your Square eGift card order site from your Google Business Profile:
Go to Payments > Gift Cards > eGift cards in your online Square Dashboard.
Copy the URL to your custom eGift card order site that is located below the toggle switch to Sell my eGift cards online.
On your computer, sign in to Google My Business and follow these steps to add the link to your Square eGift card order site from your Google Business Profile.
Read more on Google’s blog post about adding a link to your eGift card order site from your Business Profile on Google.
Offer eGift card discounts
Create discounts to further incentivise your customers to purchase eGift cards. You can make this available to everyone who visits your eGift card order page or make it available to customers with a discount code.
Note: You’ll need to finish setting up eGift Cards and publish your order site before you create a discount.
Types of discounts
Discount: This will create a dollar amount or percentage discount available to all visitors to your eGift card order page.
Discount code: This will create a time-based discount only available to customers with the discount code. Note: Codes must be 4–20 characters long.
Create a general discount
To create a discount:
Go to Payments > Gift cards > eGift cards > Discounts in your online Square Dashboard.
Toggle on Enable.
Click Edit discount.
Select whether you’d like to offer a dollar amount or percentage discount. If you’re offering a percentage discount, you have the option to set a maximum discount amount. For dollar amount discounts, you have the option to set a minimum load amount.
Click Save.
To discontinue a discount, toggle the Enable button off.
Create a Discount code
To create a discount code:
Go to Payments > Gift cards > eGift cards > Discounts in your online Square Dashboard.
Click Promotion code.
Enter a discount code that’s 4–20 characters long.
Select whether you’d like to offer a dollar amount or percentage discount. If you’re offering a percentage discount, you have the option to set a maximum discount amount. For dollar amount discounts, you have the option to set a minimum load amount.
Select an optional expiry date for this discount.
Click Save.
You can discontinue a discount code at any time by clicking the ••• actions menu to the right of the code details and clicking End.
